Since inception in 1994, HS Marketing has been immersed in the alternative investment community, serving the marketing objectives of managers, asset allocators and service providers to this space. Our industry expertise covers the whole spectrum of alternatives from the highly liquid end, managed futures, to numerous hedge fund strategies as well as the less liquid investments on the spectrum. We combine a client-centric philosophy with a flexible team approach, as determined by a particular mandate. Client engagements, whether narrow or broad, focus on marketing objectives, communication strategies and visibility opportunities. Our deliverables feature media relations and advertising campaigns, marketing tools, corporate identity / branding systems, positioning, and a variety of dynamic opportunities to be heard, seen and understood.