- Encore Consumer Capital, a consumer goods focused private equity firm, has closed its second fund with $211 million of commitments, exceeding its target fund size of $200 million.

Encore Consumer Capital secured commitments from a diversified investor base with the majority of commitments coming from investors in Encore Consumer Capital’s $175 million first fund. Encore II’s investors include endowments and family offices, insurance companies, fund of funds, and pension funds.

MVision Private Equity Advisors serves as the placement agent and Latham & Watkins as fund counsel.

“We are extremely pleased to have the strong support of our existing investors as well as new investors for Fund II.  The high caliber of our investor base provides us with long term partners and advisors which are critical to our continued success and ability to execute unique transactions in the consumer products space,” said Scott Sellers, Managing Director and Co-Founder.

Encore Consumer Capital will use the proceeds from Fund II to continue to invest in lower middle market companies with leading positions in attractive segments of the consumer products industry.  “Our firm is uniquely positioned due to our focus on companies with revenues between $10 million and $100 million and our ability to bring operating expertise to the table.  Partnering with successful entrepreneurs and family-owned businesses to bring them insightful counsel, growth strategies, and opportunities for liquidity is our hallmark,” said Robert Brown, Managing Director and Co-Founder.

Encore Consumer Capital invests exclusively in consumer products companies to utilize its own consumer experience and the expertise of its operating partners at Encore Associates, a strategic advisory firm to the consumer products industry.  Encore Consumer Capital is headquartered in San Francisco (www.encoreconsumercapital.com).

© 2012 PEPD • Private Equity’s Leading News Magazine • 12-20-12