With the pandemic disrupting expectations for projects and revenue goals for many this year, it's no surprise that a major focus for this and last quarter has been (not so) simply whatever it takes to survive. This survival focus may be manifesting as changes to your business model; keeping heads down—and all hands on deck—on sales and retention; and making unexpected cuts to budgets and personnel.
While this focus is absolutely warranted, it's easy to let company culture fall into the "nice to have" bucket rather than the "need to have" one. During a client's recent Q3 planning session, most of the day's discussion was around priorities that would drive the company's bottom line after a very difficult Q2.
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