This year, our expert consultants have been recommending a more agile approach to strategic planning; rather than hunkering down for two days in a conference room and emerging with a fully fleshed-out plan for next year, we've advocated for several shorter sessions with some time between each to gather more data and see what you can learn from the constantly evolving market conditions. As the year comes to a close, however, it is time to put some stakes in the ground and make some decisions about what to focus on in the coming months. Now's the time to ink a few clear objectives, which can always be adjusted as we learn more down the road.
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