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According to FEMA, only 60% of small businesses reopen after a disaster. The U.S. Small Business Administration (SBA) continues this timeline with the finding that in the two years following a disaster, over 90% of businesses fail. Only 10% of small businesses have the right flexibility, focus, and accountability to make it two years past a disaster. A lesson from virtual planning can help you be among that 10%.
When I talk with leaders regarding disasters, it’s easy for them to think of earthquakes (we don’t live in that part of the country), floods (we aren't in a flood zone), and fires (there’s no history here). Occasionally they think of things that they deem unlikely—like terrorism, war and pandemics like COVID-19. Rarely does a leader think about other incidents—like burst pipes, roof leaks, discovery of black mold, ransomware, computer hacks, etc.—as something catastrophic to their business. Yet any of these disasters may cause business failure.
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