As a provider of custom-built machines that help food processing companies load frankfurters, sausages, cheese sticks and other products, Drake has to forecast when customer demand arises so they can have all of the appropriate teams and resources in place (engineering, welder, machinists, etc.) in order to meet their deadlines.
George Reed, Executive Vice President and Chief Operating Officer, shared that sales forecasts, expenses and hiring plans were historically determined once a year during their annual budgeting and forecasting process.
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