As the summer comes to an end and fall looms with more uncertainty, it can be tempting to sit back and see what comes next—but if you aren’t careful, you’ll be stuck in reactionary mode and never make forward progress. To successfully weather the storm and recover from the pandemic, you need a strategic plan. You may not know what’s coming around the bend, but you need to be proactive in planning for the future so you don’t get left behind.
There are a range of possibilities for the future which are currently unknowable. How long until the spread of the virus slows? When is there going to be a vaccine? Will there be another round of shut downs? Will there be additional support for individuals and businesses from the government? How long until consumers can resume their old routines, and what will their new routines look like? How long until business travel ramps back up? These aren’t questions any of us can answer right now.
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