Hedge Fund
Zillow Stumbles – Proving Again That Residential Real Estate Is Primarily A ‘Local’ Market - November 22, 2021
November 2021 - Hedge Fund
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Over the last decade, technology firms have been hard at work, trying to disrupt and revolutionize the residential real estate market. One of the most ambitious projects toward that end has been the entrance into the ‘fix and flip’ market by real estate technology industry behemoth Zillow. Well, come to find out, buying and updating used homes for quick resell is a far tougher market to crack than some technologists originally thought.
Recently, in a series of public announcements, Zillow first communicated that it was pausing its home buying business. Then, shortly thereafter, announced that it was closing the business for good. This announcement sent shockwaves through the real estate technology industry and further depressed the company’s stock price. As recently reported in an article in Fortune.com, “one of the biggest real estate brands in the world has seen its stock fall nearly 70% since mid-February. Zillow has gotten hammered after bungling its iBuyer program just three short years after getting into the house-flipping business. The company announced it is shuttering the platform, selling the rest of its housing inventory, and laying off up 25% of its staff.”
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