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PureWow:  Tik Tok Loves Girl Math - Is It Brilliant Or Deranged?

2023 - Private Equity

posted by AWP Diversity Fund II LP
10mos ago

‘Girl Math,’ the latest trend to take TikTok by storm, is basically a clever way to describe the “creative” logic women apply to justify and explain their purchases, especially big-ticket items. Recently, a New Zealand-based radio show Fletch, Vaughan & Hayley thrust the concept into the 

spotlight with a new segment dedicated entirely to the phenomenon.


A recent installment—which garnered over 6 million views on TikTok—applied Girl Math to a listener’s indecision about investing in a full set of linen bedding valued at $656. The hosts of the show helped her reason through the splurge. They looked at the number of items included (4 pillows, a top sheet, a bottom sheet and a duvet, so 7), then they assessed that cheaping out on a less luxe set could be costly, too. (“Her partner runs hot, so now you’re sweating through whatever cheap sheets you’re going to buy instead and the mattress protector…which will run you $200 to replace,” one of the hosts explains.)


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ALL ALPHAMAVEN CONTENT IS FOR INFORMATIONAL PURPOSES ONLY. CONTENT POSTED BY MEMBERS DOES NOT NECESSARILY REFLECT THE OPINION OR BELIEFS OF ALPHAMAVEN AND HAS NOT ALWAYS BEEN INDEPENDENTLY VERIFIED BY ALPHAMAVEN. PAST PERFORMANCE IS NOT INDICATIVE OF FUTURE RESULTS. THIS IS NOT A SOLICITATION FOR INVESTMENT. THE MATERIAL PROVIDED HEREIN IS FOR INFORMATIONAL PURPOSES ONLY. IT DOES NOT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY ANY INTERESTS OF ANY FUND OR ANY OTHER SECURITIES. ANY SUCH OFFERINGS CAN BE MADE ONLY IN ACCORDANCE WITH THE TERMS AND CONDITIONS SET FORTH IN THE INVESTMENT'S PRIVATE PLACEMENT MEMORANDUM. PRIOR TO INVESTING, INVESTORS ARE STRONGLY URGED TO REVIEW CAREFULLY THE PRIVATE PLACEMENT MEMORANDUM (INCLUDING THE RISK FACTORS DESCRIBED THEREIN), THE LIMITED PARTNERSHIP AGREEMENT AND THE SUBSCRIPTION DOCUMENTS, TO ASK SUCH QUESTIONS OF THE INVESTMENT MANAGER AS THEY DEEM APPROPRIATE, AND TO DISCUSS ANY PROSPECTIVE INVESTMENT IN THE FUND WITH THEIR LEGAL AND TAX ADVISERS IN ORDER TO MAKE AN INDEPENDENT DETERMINATION OF THE SUITABILITY AND CONSEQUENCES OF AN INVESTMENT.