Andrea Alms Video:  Money In Motion 1 - B2B Healthcare

Transcript:

Hello. My name is Andrea Alms and I am a health care investor and financial manager. And this is your money in motion. I was asked about B2B that's business to business, health, tech and medtech. First off, I was curious about what is the official definition? Health technology is defined by the World Health Organization as the application of organized knowledge and skill in the form of devices, medicines, vaccine procedures, systems developed to solve a health problem and improve quality of life. Super broad, not helpful, and often used interchangeably with medtech. I believe the more fitting definition of medtech is what I like and is from talking health tech econ. It is defined as devices to the health care system for diagnosis, patient care, treatment and improvement of a person to this sector in the health care industry is used to connect patient care with technology. MedTech provides equipment, tools, devices which are employed to diagnose and treat patients using diagnosis for and devices for diagnosis. In vitro diagnosis sets IBD laboratories and pharma biotech level. The medical device vary from a simple Band-Aid, dental floss, thermometers, catheters, wheelchairs to complex MRI scanning machines, CT scanners, pt and laser machines. What are some of the main characteristics of this health tech medtech. MedTech is the most patented, patented technical field in all. It is also heavily funded by the government and government related investors. Tech giants like Google and Apple are disrupting the medtech sectors more quickly than any other vertical these days. The reasons for these unique characteristics, again, is high patenting activity and more government involvement. What are some of the business models of digital health companies? So a unique shift in the medical technology field is happening on the business front over the past few years, a growing trend towards direct to consumer business models are being offered by medtech startups. However, this trend is contrary to other dynamics across other verticals direct to consumer. So think of classical or classic consumer internet offerings such as social media apps. E-commerce have long dominated market but are now cooling off, and business to business are still maintaining a solid and majority foothold. So in aggregate, yes, there is an increase in direct to consumer, but business to business is still dominant and not everything is going direct to consumer. But why? Let's explore that on the next episode. Thank you. This is your money, your money in motion.