Andrea Alms Video:  Money In Motion 2 - B2B Digital Healthcare

Transcript:

Hello. My name is Andrea Alms and I am a health care investor and financial manager and this is your money in motion. I was asked about business to business health tech medtech. On the last episode we introduced the definition and framework of what business to business health care, health tech is. In this episode, we take a closer look. The global health care market business, the business has been estimated to rake in a substantial revenue of half a trillion dollars by the end of 2025. Half a trillion dollars. So that's 365 billion by the end of 2025, up from 196 billion. That's with a B in 2017, according to Transparency Market Research. During the pandemic, the global health industry has increasingly adopted digital tools such as talent, Mad Men, Internet of Things, corporate wellness applications and others. Despite implementation difficulties, the market is expected to witness an upward trend in the next 5 to 6 years, growing at double digit rates. Moreover, consumers show their interest in the digital health care tools now and in the future. As such, the number of mobile applications available on online stores has reached an all time high in 2021, with things such as mental health and disorder, apps, apps for monitoring diseases, everything from diabetes, cardiovascular digestive systems and so on. Business to business buyers are expected more virtual sales, personalized content and alternative payment systems. So these are the pockets to look for. North America is currently leading the digital health market globally and the US is set to accelerate even faster than any other rest on the planet. Digital health services include medical, tech and so on, receiving everything from receiving professional medical advice over the phone, making appointments electronically, electronically and accessing websites. However, when we dig a little deeper and scratch deeper down, I came across this slide and this chart. Business to business, digital marketing and spending is actually has gone up substantially, but now is down if not flat from 2020 to 2021. So what does this mean? Well, let's take a look at this question on the next episode. Thank you. This is your money. Your money in motion.