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Delivering Next-Gen Consumer Insights With DISQO - September 8, 2021
September 2021 - Private Equity
By Tim Armstrong & Chris NandaThe Importance of Applying Technology To Gather Consumer Insights
Ask any Chief Marketing or Product Officer and they’ll tell you that brands have never had higher stakes for needing to understand all facets of the consumer mindset and experience. More specifically, brand sentiment, segmentation, competitive positioning, ad effectiveness and path-to-purchase have only continued to grow in importance in recent years. Correspondingly, demand from market