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Atlanta Ventures:  What Financial Info To Include In Pitch Decks

May 2019 - Venture Capital

Atlanta Ventures
by Atlanta Ventures
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Author: A.T. Gimbel


I was speaking with an early stage entrepreneur the other day about what type of financial info to include in a pitch deck. It is a question I hear often. It does depend on what stage you are at (and thus how much real financial data you truly have). For purposes of this article, I am going to focus on an early stage startup that has minimal financial traction and is preparing for their first raise. There are three key areas I would cover: Initial/unit economics, scaling economics/plan, and key sensitivities.


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