Insight Partners:  Leading A Continuous Product Strategy Process

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The path from StartUp to ScaleUp for a tech company is both thrilling and challenging. The current wins fuel future growth; possibility and opportunity abound. But at the same time, your business starts to grind – there is friction where there was smooth flow before. Things are harder than they should be. You may notice: 

• The CEO has too much on their plate – they may want to maintain control of where the business and product are headed, but there are too many other priorities. They know they need to step back from product strategy but struggle to do so. 
• Product ideas flourish but turning them into aligned execution is challenging. 
• Engineering is executing well, but Sales is selling things that feel like they distract from our roadmap – Sales and Product aren’t aligned. 
• We are running multiple Go-To-Market motions and we aren’t sure which is the right one. 
• We are always behind the eight-ball when budgeting and operating plan time comes around. 
• We need to build another product and we aren’t sure how to proceed. 
• Everyone is saying we need to hire a CPO, but why? What will they do? 

These friction points are symptoms of a product strategy problem. You are rich in ideas but organizing your growing business in a way to deliver strategically gets more and more challenging with every person and team you add. To evolve, you need to shift from a process for building product ideas to one for executing a product strategy. And you need the right leadership to make this transition. 

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