Lessons From The California Edibles Market - Brands In Cannabis, Part III September 3, 2021
September 2021 - Cannabis
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As we discussed in our last Bengal Blog post, California retail sales data suggests that consumers are not particularly brand loyal when it comes to cannabis flower and concentrates, instead preferring to try out many different products across different brands. The edibles market in California seemingly is behaving, unlike these other categories.
Kiva has consistently been the top edibles seller in California. Why? For one, many consumers (rightly or wrongly) feel that they can judge the quality of cannabis flower, extracts, and concentrates by just looking at them. Flower that looks dry is likely dry. Flower that looks like it has low crystal and terpene content likely does as well. Bag appeal is actually an indicator for flower, and for concentrates as well.
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