Over the past decade plus of extreme political polarization (not originated by, though dramatically worsened through, Donald Trump), boycotts have been deployed by activists on both ends of the political spectrum to mixed results. Turns out it is really hard to get enough Americans to give up convenience in acquiring the real-world products they need such that you can make a meaningful political statement to the intended recipient.This month, however, podcast host, author, and marketing professo...
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