Mbappé Leaves Nike for On as It Expands Into Soccer

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Mbappé Leaves Nike for On as It Expands Into Soccer

dealbreaker

2 hours ago

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On is expanding into soccer, signing Kylian Mbappé away from Nike and hiring former French soccer player Thierry Henry as its director of football. The move marks the Swiss sportswear brand’s push into a new category as growth in its core running business slows and investors question expansion within the category. “Our ambition is to bring On’s approach to the pitch, the pavement and the runway – connecting elite performance with the culture that surrounds the game,” founder and co-CEO David All...

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