Intangible assets—things like brand reputation, proprietary knowledge, and organizational capabilities—have become more valuable than physical factories and equipment with many studies estimating that intangibles now account for roughly one third to one half of corporate capital. However, measuring these assets remains one of finance’s great challenges. Andrea Eisfeldt, Barney Hartman-Glaser, Edward Kim, and Ki Beom Lee, authors of the November 2025 study “Intangible Intensity,” tackled this pro...
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