TZP Group exits investment in AtData

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TZP Group exits investment in AtData

privateequitywire

4 months ago

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TZP Group has announced the realisation of its investment in email address intelligence business AtData, through its sale to Experian.
AtData was formed in 2021 through the merger of FreshAddress and TowerData. The Company provides enterprise solutions that help businesses optimise first-party data, improve marketing performance, and prevent fraud.
The business has a proprietary database of over 10 billion email profiles and billions of behavioural signals, which it uses to deliver identity matc...

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