I am responsible for overseeing, all digital channels and diversifying our channel mix via paid search, paid social, affiliates, SEO, display and programmatic channels.
✔ Optimize digital channels to drive media efficiency and growth in revenue.
✔ Use a full-funnel approach to create a premium brand user experience.
✔ Assist drive the digital marketing transformation – lead organization development by running digital marketing audits, mapping gaps, identi... (login for more professional bio)