Key Takeaways
- • Tony Stenning appointed Chief Commercial Officer at Boring Money, transitioning from Downing where he led the liquid alternatives division, bringing two decades of investment industry experience from roles at BlackRock, Neuberger Berman, and Atlantic House Group.
- • Stenning steps down as TISA chair after six-year tenure (2019–2025), with Mark Westwell assuming the leadership role at the Investment & Saving Alliance, a significant governance transition in the UK savings and investment sector.
- • Strategic timing aligns with regulatory momentum: Boring Money is positioning itself to capitalize on the Leeds Reforms, enhanced risk disclosures, targeted consumer support initiatives, and cross-industry advertising campaigns in the UK investment market.
- • Boring Money leverages dual positioning as consumer advocate and industry research partner, with founder Holly Mackay emphasizing the firm's ability to help investment providers navigate regulatory change while building consumer confidence.
Summary
Boring Money, a financial research and consumer advocacy firm, has appointed Tony Stenning as chief commercial officer effective November 20, 2025. Stenning joins from Downing, where he served as head of liquid alternatives. His appointment marks a significant leadership move within the UK investment industry, bringing decades of experience across major financial institutions.
Stenning's career trajectory includes senior roles at BlackRock (managing director), Neuberger Berman (senior adviser), and Atlantic House Group (CEO). Most notably, he has chaired the Investment & Saving Alliance (TISA) since 2019, positioning him as a central figure in industry advocacy and regulatory dialogue. His transition to Boring Money represents a shift from industry association leadership to commercial operations at a research-focused firm.
In his announcement, Stenning highlighted the commercial opportunity in consumer education: "Helping investment providers to better understand consumer concerns has the potential to unlock a generational opportunity to provide them with greater confidence," positioning the appointment as part of a broader market shift toward consumer-centric solutions.
Holly Mackay, Boring Money's founder and CEO, framed the appointment within the context of significant regulatory developments. She cited the Leeds Reforms, targeted consumer support mechanisms, revised risk disclosure requirements, and coordinated cross-industry advertising campaigns as drivers of new commercial opportunity. Mackay emphasized that Stenning's "experience and commitment to making things better for consumers will help us maximise all the exciting opportunities ahead," signaling that Boring Money intends to position itself as a strategic partner to investment providers navigating these regulatory shifts.
The appointment coincides with broader governance changes at TISA, with Mark Westwell assuming the chair role following Stenning's departure. This transition underscores the intersection of regulatory change, industry consolidation, and the commercial opportunity for firms that can bridge the gap between consumer advocacy and institutional client needs.
Stenning's career trajectory includes senior roles at BlackRock (managing director), Neuberger Berman (senior adviser), and Atlantic House Group (CEO). Most notably, he has chaired the Investment & Saving Alliance (TISA) since 2019, positioning him as a central figure in industry advocacy and regulatory dialogue. His transition to Boring Money represents a shift from industry association leadership to commercial operations at a research-focused firm.
In his announcement, Stenning highlighted the commercial opportunity in consumer education: "Helping investment providers to better understand consumer concerns has the potential to unlock a generational opportunity to provide them with greater confidence," positioning the appointment as part of a broader market shift toward consumer-centric solutions.
Holly Mackay, Boring Money's founder and CEO, framed the appointment within the context of significant regulatory developments. She cited the Leeds Reforms, targeted consumer support mechanisms, revised risk disclosure requirements, and coordinated cross-industry advertising campaigns as drivers of new commercial opportunity. Mackay emphasized that Stenning's "experience and commitment to making things better for consumers will help us maximise all the exciting opportunities ahead," signaling that Boring Money intends to position itself as a strategic partner to investment providers navigating these regulatory shifts.
The appointment coincides with broader governance changes at TISA, with Mark Westwell assuming the chair role following Stenning's departure. This transition underscores the intersection of regulatory change, industry consolidation, and the commercial opportunity for firms that can bridge the gap between consumer advocacy and institutional client needs.
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