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‘Major shift’ in private markets as wealth clients increase allocation

Reported by Thebanker
Jun 2, 2026· 2 min read
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Key Takeaways
  • • BlackRock's alternatives leadership confirms a structural shift in portfolio construction as wealth clients reallocate up to 20% of assets into private markets, abandoning traditional 60/40 equity-bond strategies.
  • • Private markets are transitioning from niche to mainstream allocation strategy, with industry projections showing AUM growth to $26–$30 trillion by 2030, up from $10 trillion a decade ago.
  • • Investor appetite for private markets is driven by perceived higher risk-adjusted returns versus public equities and bonds, though structural barriers—including cost, liquidity constraints, and transparency concerns—remain headwinds to broader adoption.
  • • Wealth managers are increasingly outsourcing complex private market manager selection and due diligence as institutional adoption accelerates across the high-net-worth and family office segments.
Summary
Wealth managers and institutional investors are executing a significant reallocation away from conventional portfolio construction toward private markets, marking what BlackRock executives describe as a "major shift" in asset allocation strategy. Fabio Osta, managing director and head of BlackRock's alternatives specialists team in its Emea wealth division, characterized the trend as entry into "a new era of growth in private markets," driven by sustained demand from wealth clients seeking enhanced returns beyond traditional public equity and fixed-income allocations.

The structural shift reflects a fundamental change in how investors perceive risk and return. Survey data indicates that more than three-fourths of wealth advisors expect clients to increase private market allocations over the next three years, with investor perception skewing heavily toward private assets as providing superior risk-adjusted returns compared to stocks and bonds. Allocations to private markets are now reaching 15–20% of total portfolio construction, a meaningful departure from the marginal roles these assets occupied in traditional wealth portfolios.

Growth projections underscore the magnitude of this transition. Industry estimates project private market assets under management will reach $26–$30 trillion by 2030, representing a tripling from approximately $10 trillion a decade earlier. This expansion is fueled by both institutional capital flows and the democratization of access through wealth management platforms offering curated private market solutions.

However, structural impediments persist. Concerns over management fees, illiquidity relative to public markets, and operational transparency continue to constrain adoption among segments of the wealth management industry. Wealth managers are responding by outsourcing portfolio construction and manager selection to specialized alternatives teams, a shift that reflects the complexity of private market due diligence and the operational infrastructure now required to serve this demand profitably.

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Sources

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Thebanker ‘Major shift’ in private markets as wealth clients increase allocation