Key Takeaways
- • Morgan Stanley Investment Management (MSIM) has adopted the +SUBSCRIBE® platform to digitally transform its alternative investment onboarding, subscription document processing, and investor reporting capabilities.
- • +SUBSCRIBE provides an order management system for alternative product transactions, featuring reusable universal investor profiles, electronic subscription documents (eSubDocs), centralized order workflows, and API-based data integrations across all stakeholders.
- • Frank Famiglietti, Head of Alts Intermediary Distribution at MSIM, emphasized that the partnership delivers a streamlined onboarding experience as part of the firm's broader digital transformation strategy for alternative investment solutions.
- • The platform operates on an open-architecture model designed to support fund managers and institutional and wealth management firms seeking to serve any fund and all investor types globally from a single unified venue.
- • +SUBSCRIBE's adoption by MSIM reflects broader industry momentum toward centralized technology infrastructure in private markets, with the platform gaining traction among large asset managers navigating digital transformation.
Summary
Morgan Stanley Investment Management announced on December 6, 2023, that it has mobilized the +SUBSCRIBE® platform to enhance its digital capabilities across alternative investment operations. The adoption addresses three core operational areas: investor onboarding, subscription document processing, and investor reporting across MSIM's suite of alternative investment products.
The +SUBSCRIBE platform serves as an order management system tailored for alternative investment transactions. Its feature set includes reusable universal investor profiles that streamline repeated onboarding processes, electronic subscription documents (eSubDocs) to replace paper-based workflows, centralized order workflow management, and API-based data integrations connecting all transaction stakeholders. The system operates on an open-architecture foundation designed for interoperability across the alternative investment ecosystem.
According to Frank Famiglietti, Head of Alts Intermediary Distribution at MSIM, digital transformation is essential to effectively delivering alternative investment solutions to clients, with streamlined onboarding serving as a critical component. Rafay Farooqui, Founder and CEO of +SUBSCRIBE, framed the partnership as part of a broader industry trend in which large institutional asset managers are adopting centralized technology platforms to support their digital transformation strategies. Farooqui noted that fund managers and institutional and wealth management firms increasingly seek single-venue solutions capable of supporting any fund structure and serving all investor types globally.
The adoption underscores MSIM's commitment to modernizing its alternative investment distribution infrastructure, particularly as the firm manages substantial alternative assets and serves diverse client bases through intermediary distribution channels. The partnership positions +SUBSCRIBE as a key technology infrastructure provider for large, complex asset managers navigating the operational and regulatory complexities of alternative investment distribution at scale.
The +SUBSCRIBE platform serves as an order management system tailored for alternative investment transactions. Its feature set includes reusable universal investor profiles that streamline repeated onboarding processes, electronic subscription documents (eSubDocs) to replace paper-based workflows, centralized order workflow management, and API-based data integrations connecting all transaction stakeholders. The system operates on an open-architecture foundation designed for interoperability across the alternative investment ecosystem.
According to Frank Famiglietti, Head of Alts Intermediary Distribution at MSIM, digital transformation is essential to effectively delivering alternative investment solutions to clients, with streamlined onboarding serving as a critical component. Rafay Farooqui, Founder and CEO of +SUBSCRIBE, framed the partnership as part of a broader industry trend in which large institutional asset managers are adopting centralized technology platforms to support their digital transformation strategies. Farooqui noted that fund managers and institutional and wealth management firms increasingly seek single-venue solutions capable of supporting any fund structure and serving all investor types globally.
The adoption underscores MSIM's commitment to modernizing its alternative investment distribution infrastructure, particularly as the firm manages substantial alternative assets and serves diverse client bases through intermediary distribution channels. The partnership positions +SUBSCRIBE as a key technology infrastructure provider for large, complex asset managers navigating the operational and regulatory complexities of alternative investment distribution at scale.
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