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New investment funds drive reduction in costs to investors - | European Securities and Markets Authority

Reported by Esma.europa
Mar 3, 2026· 3 min read
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Key Takeaways
  • • UCITS ongoing costs declined 8% for retail equity funds and nearly 15% for retail bond funds in 2024, primarily driven by new fund launches entering the market at lower fee structures.
  • • Cost reductions for established funds remained modest at 3% for equity and 9% for bond funds, indicating that fee pressure is concentrated among new market entrants rather than across the entire EU fund ecosystem.
  • • UCITS performance strengthened significantly in 2024, with equity and mixed funds achieving second-best returns since 2020 and bond funds reaching peak performance levels, while positive real net returns materialized across all fund categories.
  • • ESG-labeled UCITS maintained cost advantages over non-ESG equivalents but underperformed their conventional counterparts in 2024, creating a performance-cost divergence that warrants investor scrutiny.
  • • ESMA Chair Verena Ross emphasized that cost transparency and competition remain critical mechanisms for translating market improvements into tangible investor gains, though benefits remain unevenly distributed across products.
Summary
The European Securities and Markets Authority's eighth Costs and Performance report reveals a nuanced picture of cost dynamics in the EU retail investment fund market during 2024. While aggregate ongoing costs declined, the underlying driver—new fund launches charging lower fees—masks a more limited competitive pressure on incumbent players. This distinction carries significant implications for long-term retail investor economics and competitive market structure.

UCITS funds experienced meaningful cost reductions in 2024, with ongoing costs falling 8% for retail equity funds and nearly 15% for retail bond funds. However, this apparent sector-wide improvement obscures divergent trajectories. New funds entering the market catalyzed the overall decline, while established funds achieved more modest reductions of 3% for equity vehicles and 9% for bond vehicles. This bifurcation suggests that newer market entrants are competing aggressively on fees to capture assets, while legacy products face limited pressure to reduce costs despite elevated competitive intensity in the broader investment management industry.

Performance dynamics strengthened considerably across UCITS categories in 2024. Equity and mixed funds achieved their second-strongest results in five years, while bond funds posted peak returns. Critically, real net returns—adjusted for inflation and costs—turned positive across all fund classifications, reversing the negative performance environment that characterized 2023. This recovery occurred concurrent with declining cost structures, producing improved absolute investor outcomes in nominal terms.

The ESG fund segment presents a mixed narrative. ESG-labeled UCITS maintained cost advantages relative to non-ESG equivalents, consistent with prior-year trends driven by economies of scale in the growing ESG fund category. However, 2024 marked the first year in the reporting period where ESG funds underperformed their non-ESG counterparts, challenging the historical assumption that ethical mandates and financial returns operate in alignment. This performance gap may pressure future asset flows and raise questions about cost-benefit calculations for ESG-focused allocators.

ESMA leadership underscored that cost transparency and competitive dynamics remain foundational to translating market improvements into sustained retail investor benefits. The report highlights that cost reductions, while measurable, remain unevenly distributed across products and investor segments, reinforcing the critical importance of informed fund selection and ongoing fee benchmarking by institutional allocators and advisors managing client capital.

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Sources

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AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Esma.europa New investment funds drive reduction in costs to investors - | European Securities and Markets Authority