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Top Kestra gatekeeper aims to beef up liquid alts model as ETF options grow

Reported by Citywire
Mar 25, 2026· 2 min read
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Key Takeaways
  • • Derek Schug, Head of Portfolio Management at Kestra Investment Management, is actively researching strategies to expand the firm's liquid alternatives model portfolio, including long/short equity approaches.
  • • Kestra has launched a Liquid Alternatives Portfolio designed to diversify risk and return sources beyond traditional long-only equity and fixed-income exposure, addressing investor demand for alternative strategies in an increasingly volatile market environment.
  • • Gatekeepers are recognizing viable market opportunities in liquid alternative ETFs as these products gain institutional traction, though constraints around strategy complexity and cost efficiency remain considerations.
  • • Liquid alternatives ETFs are being deployed by institutional investors for dual purposes: tax loss harvesting and as low-cost placeholder positions providing steady returns in client portfolios.
  • • The growth trajectory of liquid alts ETFs reflects broader shifts in investor psychology, with volatility persistence driving increased demand for portfolio diversification strategies beyond conventional asset classes.
Summary
Kestra Investment Management is strengthening its positioning in the liquid alternatives space as demand for diversified investment strategies continues to accelerate. Derek Schug, the firm's Head of Portfolio Management, is evaluating multiple strategy additions to enhance Kestra's liquid alternatives model offerings. The research focus includes integration of long/short equity strategies alongside existing alternative approaches, positioning the firm to capture institutional demand for non-traditional return sources.

The firm has already launched a Liquid Alternatives Portfolio specifically designed to address a critical investor need: diversifying sources of risk and return beyond traditional long-only equity and fixed-income allocations. This strategic move reflects a broader recognition among gatekeepers and institutional investors that prolonged market volatility necessitates expanded portfolio construction methodologies. According to available commentary on the sector, liquid alternatives ETFs have begun trickling into the market, with gatekeepers identifying clear pathways for success despite acknowledged structural and operational limitations.

Institutional adoption of liquid alternatives ETFs has accelerated as investors recognize multiple use cases beyond pure return generation. Institutional investors are deploying these products for tax loss harvesting purposes and as cost-efficient placeholder positions that deliver steady returns without requiring active management of more complex alternative strategies. This dual utility has contributed to momentum in the liquid alts ETF space, particularly as volatility persists across equity and fixed-income markets.

The underlying dynamics driving this shift reveal fundamental changes in institutional investor psychology. The democratization of alternative strategies through ETF structures has lowered barriers to access while maintaining diversification benefits. Market conditions characterized by sustained volatility have reinforced the value proposition of alternative allocations, with institutional investors heeding diversification principles across multiple asset classes and strategy types. Kestra's proactive expansion of its liquid alternatives model reflects this broader institutional realignment toward more sophisticated portfolio construction beyond traditional asset allocation frameworks.

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Sources

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Citywire Top Kestra gatekeeper aims to beef up liquid alts model as ETF options grow