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UpMarket Expands to Southern California to Broaden Access to Alternative Investments

Reported by Businesswire
Oct 20, 2025· 2 min read
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Key Takeaways
  • • UpMarket, a New York-headquartered, U.S.-registered broker-dealer and online investment platform, has opened a Southern California office in Irvine, its second office after San Francisco.
  • • The Irvine office will serve as the firm's regional hub on the West Coast, with in-language services, investor education, and priority access to curated private market opportunities.
  • • UpMarket partners with family offices, RIAs, and broker-dealers to source allocations into pre-IPO equity, hedge funds, and private equity.
  • • Since its founding in 2019, UpMarket has brokered over $450 million in alternative investments, according to the company.
Summary
UpMarket, a New York-headquartered, U.S.-registered broker-dealer and online investment platform specializing in alternative investments, has launched an office in Irvine, California. According to the company's announcement distributed via Business Wire, the Irvine location joins its San Francisco office to form a West Coast presence and will serve as the firm's regional hub.

The firm positions itself as a sourcing and allocation partner for family offices, registered investment advisors (RIAs), and broker-dealers. Its stated focus includes pre-IPO equity, hedge funds, and private equity, with the company describing these as opportunities that have traditionally been limited to institutions. The company says the local presence will allow it to offer in-language services, investor education, and priority access to curated opportunities for investors and partners in the region.

Ben Wan, Regional Director at UpMarket, said the expansion aims to "bridge the gap between investors and the world of alternative investments." Wan characterized Southern California as one of the most dynamic and entrepreneurial regions in the country.

The company reports that it has brokered more than $450 million in alternative investments since its founding in 2019. The announcement did not disclose headcount, assets under management for the Irvine office, or specific fund or deal examples. Further information is available at www.upmarket.co.

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Sources

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AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Businesswire UpMarket Expands to Southern California to Broaden Access to Alternative Investments