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Apollo Global Management Hires its First Head of Digital Assets Strategy

Reported by Blockworks
Mar 7, 2026· 2 min read
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Key Takeaways
  • • Apollo Global Management hired Christine Moy, a former JPMorgan Managing Director with 18 years at the bank, as its first Head of Digital Assets Strategy in a newly created Partner-level role, signaling the firm's major institutional push into blockchain and crypto.
  • • Moy, who previously led JPMorgan's crypto and metaverse initiatives and headed the blockchain product Liink, will lead digital asset strategy across Apollo's $498 billion in assets under management and identify investment opportunities in Web 3 and blockchain technologies.
  • • Apollo plans to deploy between $50 million and $250 million per investment in blockchain and digital asset companies, with a focus on real-world use cases including asset custody, securitizations, and marketplaces—not speculative crypto projects lacking revenue generation potential.
  • • The hiring reflects Apollo's strategic pivot toward innovative fintech and blockchain companies that transform financial services, positioning the firm as both a validator and enabler of emerging technologies in the sector.
Summary
Apollo Global Management, the $498 billion asset manager, has made a significant institutional commitment to digital assets by hiring Christine Moy as its first Head of Digital Assets Strategy. Moy, a Partner-level executive, joins from JPMorgan Chase, where she spent 18 years building a reputation as one of the industry's most forward-thinking crypto executives. Most recently at JPMorgan, she served as global head of crypto and metaverse initiatives and led the development of Liink, the bank's blockchain product. Her appointment underscores Apollo's decision to establish a dedicated, senior-level focus on blockchain technologies and Web 3 investments.

In her new role, Moy will lead digital asset strategy across the entire Apollo platform, exploring applications of blockchain technologies to the firm's existing business lines while identifying and evaluating investment opportunities. According to Bloomberg's reporting, Apollo plans to make targeted investments ranging from $50 million to $250 million in blockchain and digital asset companies, with a disciplined investment thesis that excludes speculative projects lacking demonstrated revenue generation potential. John Zito, Apollo's deputy chief investment officer of credit, emphasized the firm's focus on practical implementations—specifically asset custody, securitizations, and marketplaces—rather than speculative cryptocurrency plays.

The hiring also signals Apollo's strategic positioning as a validator and enabler of technological innovation within financial services. Moy's mandate includes identifying the most innovative digital asset companies and founders whose technologies could transform financial services, where Apollo's institutional credibility and capital can serve as a competitive advantage. This structured approach to digital assets reflects how large institutional asset managers are increasingly integrating blockchain and crypto strategies into their core investment frameworks, moving beyond experimental initiatives toward systematic capital deployment.

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Sources

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Blockworks Apollo Global Management Hires its First Head of Digital Assets Strategy