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Bitwise CIO: The current market is at the end of the cycle, and a new bull market will begin this fall

Reported by Bitget
Jul 2, 2026· 3 min read
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Key Takeaways
  • • Bitwise CIO Matt Hougan characterizes the current market as experiencing "end-of-cycle" deleveraging, with the sharp selloff in MicroStrategy's STRC preferred stock signaling a market bottom likely to precede a new bitcoin bull market beginning in fall 2026.
  • • MicroStrategy's STRC preferred equity instrument, which raised $10.5 billion at a 9% initial yield, has declined from par value ($100) to as low as $75 amid investor concerns about dividend sustainability, though Hougan argues MicroStrategy's $49.6 billion bitcoin position and $2.6 billion cash provide sufficient coverage for 28 years of dividend obligations.
  • • Bitcoin fell below $60,000 in late June 2026—its lowest level since 2024—driven largely by STRC turbulence rather than broader macro deterioration, according to Hougan's analysis of market dynamics.
  • • MicroStrategy introduced a new framework on June 29, 2026, enabling periodic bitcoin sales to fund STRC dividend payments, addressing investor uncertainty about the company's commitment to sustaining the instrument's yield.
  • • Hougan asserts current market conditions represent the "best time in history to buy bitcoin on a risk-adjusted basis," positioning institutional investor demand as the primary driver of the anticipated fall 2026 bull market.
Summary
Bitwise Chief Investment Officer Matt Hougan has characterized the current crypto market downturn as a textbook "end-of-cycle" pattern, arguing that the sharp deterioration in MicroStrategy's STRC preferred stock represents a "painful but necessary" deleveraging phase that historically precedes market bottoms. Speaking to institutional dynamics in early July 2026, Hougan expressed confidence that a new bitcoin bull market will commence this fall, driven by renewed institutional investor participation.

The STRC crisis has been the primary catalyst for recent bitcoin weakness. MicroStrategy's perpetual preferred equity instrument, which launched in 2025 targeting a $100 par value with an initial 9% yield, attracted $10.5 billion in investor capital by deploying yield-adjustment mechanisms—the dividend rate climbed to 11.5% whenever the price drifted below par to support the valuation. However, as both bitcoin and MicroStrategy stock declined over subsequent weeks, investor confidence eroded. Concerns emerged regarding MicroStrategy's willingness and ability to sustain STRC's dividend, causing the price to collapse to as low as $75. This uncertainty contributed directly to bitcoin's decline below $60,000 in late June, marking its weakest level since 2024.

Hougan dismissed these concerns as reasonable but ultimately overstated. MicroStrategy maintains approximately $49.6 billion in bitcoin holdings and $2.6 billion in cash against $6.8 billion in debt and $15.5 billion in preferred equity—a capital structure Hougan argues provides sufficient coverage to fund 28 years of dividend obligations if MicroStrategy liquidated its bitcoin position entirely. The real uncertainty, in his assessment, centers on whether MicroStrategy will exercise its discretion to suspend the dividend, rather than on the company's financial capacity to pay.

To address investor anxiety, MicroStrategy introduced a new framework on June 29, 2026, permitting periodic bitcoin sales to fund dividend payments. This mechanism appears designed to separate dividend obligations from bitcoin price volatility and provide explicit clarity on payment sustainability. Hougan's broader thesis positions the current environment as offering asymmetric risk-adjusted entry points for bitcoin, with institutional capital poised to drive cyclical appreciation as market deleveraging completes and confidence stabilizes.

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Sources

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Bitget Bitwise CIO: The current market is at the end of the cycle, and a new bull market will begin this fall