Key Takeaways
- • Bitwise Europe appoints Townsend Lansing as head of product and capital markets, bringing six years of experience from CoinShares where he led product expansion across a $6 billion AUM ETP platform with 23 products.
- • Lansing's hire strengthens Bitwise's European positioning two years after the firm acquired ETC Group and follows the August 2025 announcement that Bitwise would assume direct distribution responsibilities from white-label provider HANetf in a multi-year transition.
- • The appointment reflects Bitwise's strategic focus on expanding its crypto ETP product suite in Europe, where the firm is building out operations under the leadership of Europe head Bradley Duke, a co-founder of the former ETC Group.
- • Lansing brings deep expertise across crypto ETPs, tokenized commodities, and digital asset product development, with prior senior roles at TokenMarket (chief commercial officer) and ETF Securities (executive director).
Summary
Bitwise Asset Management's European division has recruited Townsend Lansing as head of product and capital markets, a move designed to accelerate the expansion of its exchange-traded product (ETP) offerings across the region. Lansing, based in London, joins from CoinShares, where he spent more than six years leading product growth at Europe's leading digital asset specialist.
At CoinShares, Lansing oversaw the development of a substantial product portfolio, currently comprising 23 ETPs with $6 billion in assets under management. His experience spans both cryptocurrency and traditional digital asset strategies, positioning him to scale Bitwise Europe's offering during a critical expansion phase. Bradley Duke, head of Europe at Bitwise, emphasized the strategic value of the hire: "At Bitwise, we are always trying to attract the best and the brightest people and so we are so pleased that Townsend has joined, bringing with him a wealth of experience in crypto ETPs."
The appointment arrives as Bitwise executes a significant operational transition in Europe. In August 2025, the firm announced it would assume direct distribution responsibilities for its European ETPs from white-label provider HANetf over a multi-year period—a shift that necessitates enhanced internal product and capital markets capabilities. This transition follows Bitwise's entry into the European ETP market approximately two years prior through its acquisition of ETC Group, a London-based crypto ETP issuer that held over $1 billion in assets at the time of acquisition.
Lansing's background extends beyond CoinShares. He previously served as chief commercial officer at TokenMarket and held an executive director position at ETF Securities, where he managed the firm's exchange-traded commodity (ETC) platform. This combination of experience in crypto ETPs, commodities, and digital asset commercialization aligns directly with Bitwise's strategy to establish itself as a comprehensive crypto asset manager in Europe. Bitwise Asset Management currently manages $11 billion in global client assets across more than 70 investment products.
At CoinShares, Lansing oversaw the development of a substantial product portfolio, currently comprising 23 ETPs with $6 billion in assets under management. His experience spans both cryptocurrency and traditional digital asset strategies, positioning him to scale Bitwise Europe's offering during a critical expansion phase. Bradley Duke, head of Europe at Bitwise, emphasized the strategic value of the hire: "At Bitwise, we are always trying to attract the best and the brightest people and so we are so pleased that Townsend has joined, bringing with him a wealth of experience in crypto ETPs."
The appointment arrives as Bitwise executes a significant operational transition in Europe. In August 2025, the firm announced it would assume direct distribution responsibilities for its European ETPs from white-label provider HANetf over a multi-year period—a shift that necessitates enhanced internal product and capital markets capabilities. This transition follows Bitwise's entry into the European ETP market approximately two years prior through its acquisition of ETC Group, a London-based crypto ETP issuer that held over $1 billion in assets at the time of acquisition.
Lansing's background extends beyond CoinShares. He previously served as chief commercial officer at TokenMarket and held an executive director position at ETF Securities, where he managed the firm's exchange-traded commodity (ETC) platform. This combination of experience in crypto ETPs, commodities, and digital asset commercialization aligns directly with Bitwise's strategy to establish itself as a comprehensive crypto asset manager in Europe. Bitwise Asset Management currently manages $11 billion in global client assets across more than 70 investment products.
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