Key Takeaways
- • Bitwise Asset Management launched seven model portfolios for digital assets designed to help financial advisors allocate client funds across crypto ETFs, leveraging the firm's $15+ billion in client assets and eight-year institutional track record.
- • The model portfolio market represents a $645+ billion addressable opportunity, with assets in third-party model portfolios growing 62% from $400 billion (2023) to $645 billion (2025), demonstrating accelerating advisor adoption of structured allocation frameworks.
- • Bitwise's offering includes "Core" portfolios providing broad crypto ecosystem exposure and "Thematic" portfolios targeting specific investment themes including stablecoins, tokenization, and non-bitcoin digital assets, enabling advisors to customize client crypto exposure by risk profile and objective.
- • The launch addresses a structural gap in the crypto investment industry where model portfolios—a dominant allocation tool across traditional asset classes—have been underutilized; Bitwise positions its ETF-based models as a simplified framework for advisors building crypto allocations.
- • Bitwise partnered with Parrot Finance to bring crypto model portfolios to retail trading platforms, extending the offering beyond institutional and advisor-managed accounts to retail investors seeking streamlined digital asset exposure.
Summary
Bitwise Asset Management announced the launch of Bitwise Model Portfolio Solutions for Digital Assets, a strategic expansion of its crypto investing platform designed to capture growing demand from financial advisors seeking structured frameworks for allocating client capital to digital assets. The offering consists of seven model portfolios tailored to different investor profiles and risk tolerance levels, providing advisors with expert-built allocation templates that leverage Bitwise's eight-year institutional track record and current $15+ billion in client assets under management.
The model portfolios are segmented into two primary categories. "Core" portfolios offer broad exposure across the crypto ecosystem, while "Thematic" portfolios allow advisors to fine-tune client exposure to specific themes such as stablecoins, tokenization, and crypto assets beyond bitcoin. By anchoring these models to crypto exchange-traded products (ETFs and ETPs), Bitwise enables advisors to construct crypto allocations using familiar, regulated vehicles rather than direct digital asset holdings or complex derivative structures.
The timing of this product launch reflects significant structural tailwinds in the advisor-managed model portfolio market. According to Bitwise, assets tracking third-party model portfolios expanded from $400 billion in 2023 to more than $645 billion in 2025—a 62% increase—while the market absorbed over $80 billion in net inflows between 2022 and 2024. This expansion demonstrates that financial advisors increasingly rely on pre-built model portfolios to guide client allocations across asset classes. Until now, however, crypto has remained notably underrepresented in mainstream model portfolio offerings, creating a gap that Bitwise is positioning itself to fill.
Matt Hougan, Bitwise's Chief Investment Officer, characterized the announcement as "a milestone moment in how advisors access crypto," emphasizing that model portfolios are a foundational tool for professional capital allocation across nearly all asset classes. "As the number and type of crypto ETPs grows, these expert-built models have a simple value proposition: They show advisors how to combine the growing number of crypto ETPs in ways that meet specific client objectives," Hougan stated. The initiative extends beyond institutional advisors; Bitwise also partnered with Parrot Finance to deploy crypto model portfolios on retail trading platforms, testing whether structured allocation frameworks can drive ETF demand through automated portfolio construction at the consumer level.
The model portfolios are segmented into two primary categories. "Core" portfolios offer broad exposure across the crypto ecosystem, while "Thematic" portfolios allow advisors to fine-tune client exposure to specific themes such as stablecoins, tokenization, and crypto assets beyond bitcoin. By anchoring these models to crypto exchange-traded products (ETFs and ETPs), Bitwise enables advisors to construct crypto allocations using familiar, regulated vehicles rather than direct digital asset holdings or complex derivative structures.
The timing of this product launch reflects significant structural tailwinds in the advisor-managed model portfolio market. According to Bitwise, assets tracking third-party model portfolios expanded from $400 billion in 2023 to more than $645 billion in 2025—a 62% increase—while the market absorbed over $80 billion in net inflows between 2022 and 2024. This expansion demonstrates that financial advisors increasingly rely on pre-built model portfolios to guide client allocations across asset classes. Until now, however, crypto has remained notably underrepresented in mainstream model portfolio offerings, creating a gap that Bitwise is positioning itself to fill.
Matt Hougan, Bitwise's Chief Investment Officer, characterized the announcement as "a milestone moment in how advisors access crypto," emphasizing that model portfolios are a foundational tool for professional capital allocation across nearly all asset classes. "As the number and type of crypto ETPs grows, these expert-built models have a simple value proposition: They show advisors how to combine the growing number of crypto ETPs in ways that meet specific client objectives," Hougan stated. The initiative extends beyond institutional advisors; Bitwise also partnered with Parrot Finance to deploy crypto model portfolios on retail trading platforms, testing whether structured allocation frameworks can drive ETF demand through automated portfolio construction at the consumer level.
Go deeper than the headline
Research every firm in this story, track the ones that matter and get the daily briefing — free for 7 days.