Key Takeaways
- • Bitwise Asset Management, which manages over $15 billion in client assets, launched seven model portfolios designed to give financial advisors a systematic framework for allocating to digital assets through ETFs, addressing a previously underserved segment of the crypto investment market.
- • The third-party model portfolio market has expanded significantly, growing from $400 billion in assets (2023) to $645 billion (2025)—a 62% increase—with $80 billion in net inflows between 2022–2024, demonstrating institutional demand for outsourced portfolio construction expertise.
- • The offering includes "Core" portfolios providing broad crypto ecosystem exposure and "Thematic" portfolios targeting specific themes including stablecoins, tokenization, and non-bitcoin digital assets, enabling advisors to customize client allocations based on investment objectives and risk tolerance.
- • Bitwise CIO Matt Hougan positioned the launch as a milestone that simplifies crypto allocation for financial professionals by standardizing how multiple crypto ETPs can be combined to meet specific client goals, reducing the tactical complexity of building a "crypto sleeve" within broader portfolios.
Summary
Bitwise Asset Management announced the launch of Model Portfolio Solutions for Digital Assets, a structured offering designed to integrate cryptocurrency exposure into client portfolios through a framework that leverages the firm's eight-year institutional track record. With more than $15 billion in client assets under management, Bitwise positioned this product to address a gap in how financial advisors approach digital asset allocation—a market segment that has historically lacked standardized, third-party model portfolio guidance despite explosive growth in the broader model portfolio ecosystem.
The product consists of seven distinct model portfolios tailored to different investor profiles and risk preferences. "Core" portfolios deliver broad exposure across the digital asset ecosystem, while "Thematic" portfolios allow advisors to emphasize specific investment narratives such as stablecoins, tokenization, and digital assets beyond bitcoin. This two-tiered structure provides flexibility for advisors seeking either comprehensive crypto exposure or concentrated thesis-driven positions.
The timing reflects structural growth in the third-party model portfolio market, which has become a critical tool for financial advisors. Assets allocated via third-party model portfolios grew from $400 billion in 2023 to more than $645 billion in 2025—a 62% increase over two years. Additionally, third-party models attracted more than $80 billion in net inflows between 2022 and 2024, signaling sustained institutional appetite for outsourced portfolio construction expertise. Crypto has remained largely excluded from this trend, creating an addressable opportunity.
According to Bitwise CIO Matt Hougan, the launch represents "a milestone moment" for how advisors access crypto. He noted that while model portfolios have become standard across most asset classes, their application in digital assets has been limited—despite the proliferation of crypto ETPs. The offering simplifies this complexity by providing expert-built frameworks that show advisors how to combine multiple crypto ETFs in ways that align with specific client objectives, effectively enabling advisors to build systematic crypto allocations without requiring deep cryptocurrency expertise.
The product consists of seven distinct model portfolios tailored to different investor profiles and risk preferences. "Core" portfolios deliver broad exposure across the digital asset ecosystem, while "Thematic" portfolios allow advisors to emphasize specific investment narratives such as stablecoins, tokenization, and digital assets beyond bitcoin. This two-tiered structure provides flexibility for advisors seeking either comprehensive crypto exposure or concentrated thesis-driven positions.
The timing reflects structural growth in the third-party model portfolio market, which has become a critical tool for financial advisors. Assets allocated via third-party model portfolios grew from $400 billion in 2023 to more than $645 billion in 2025—a 62% increase over two years. Additionally, third-party models attracted more than $80 billion in net inflows between 2022 and 2024, signaling sustained institutional appetite for outsourced portfolio construction expertise. Crypto has remained largely excluded from this trend, creating an addressable opportunity.
According to Bitwise CIO Matt Hougan, the launch represents "a milestone moment" for how advisors access crypto. He noted that while model portfolios have become standard across most asset classes, their application in digital assets has been limited—despite the proliferation of crypto ETPs. The offering simplifies this complexity by providing expert-built frameworks that show advisors how to combine multiple crypto ETFs in ways that align with specific client objectives, effectively enabling advisors to build systematic crypto allocations without requiring deep cryptocurrency expertise.
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