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BlackRock targets $500 million digital assets revenue by 2030, doubles down on tokenization

Reported by Cryptobriefing
Jul 15, 2026· 2 min read
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Key Takeaways
  • • BlackRock targets $500 million in digital assets revenue by 2030, leveraging over $110 billion in existing digital asset-connected AUM to establish a major growth pillar across tokenized products and blockchain infrastructure.
  • • The firm manages approximately $60 billion in Circle stablecoin reserves—roughly one-quarter of the global stablecoin market—positioning itself as the "stablecoin reserve manager of choice" under a three-pillar strategic framework.
  • • BlackRock has filed two SEC registration statements for tokenized money market funds, with one operating on Ethereum and the other designed as a digitally native product enabling on-chain subscriptions and redemptions via stablecoins across multiple blockchains.
  • • The tokenization strategy extends beyond spot crypto ETFs (iShares Bitcoin Trust, iShares Ethereum Trust, BUIDL fund) to long-term investment vehicles including Treasury funds, traditional iShares ETFs, and eventually private market products.
  • • BlackRock's approach emphasizes "scaled, regulated access" bridging traditional and decentralized finance, positioning digital assets as an increasingly constructive operating environment for institutional capital deployment.
Summary
BlackRock outlined an ambitious expansion of its digital assets business during its second-quarter earnings call on Wednesday, with Chief Financial Officer Martin Small announcing a target of $500 million in annual digital assets revenue by 2030. The world's largest asset manager currently manages over $110 billion in assets connected to digital assets, and scaling this footprint represents a core element of the firm's medium-term growth strategy. Small emphasized that the operating environment in digital assets is "becoming more and more constructive," with BlackRock's approach remaining "client led" and centered on "scaled, regulated access."

BlackRock's three-pillar strategy begins with bridging traditional and decentralized finance through an existing suite of digital asset products. The firm's spot Bitcoin and Ethereum trusts—iShares Bitcoin Trust (IBIT) and iShares Ethereum Trust (ETHA)—along with its BUIDL tokenized fund already lead their respective market categories. The second pillar positions BlackRock as the "stablecoin reserve manager of choice," leveraging its current management of approximately $60 billion in Circle reserves, which represents roughly one-quarter of the global stablecoin market.

The third and most strategically significant pillar focuses on tokenizing long-term investment products, a category Small described as "the most exciting." This encompasses Treasury funds, traditional iShares ETFs, and future private market vehicles. BlackRock has advanced this initiative by filing two SEC registration statements for tokenized money market funds. One filing covers a tokenized share class of an existing fund operating on Ethereum, while the second outlines a more digitally native strategy incorporating daily dividend reinvestment functionality. Both products are designed to operate across multiple blockchains and enable fully on-chain subscriptions and redemptions denominated in stablecoins, underscoring BlackRock's commitment to deep blockchain infrastructure integration rather than peripheral digital asset exposure.

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Sources

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Cryptobriefing BlackRock targets $500 million digital assets revenue by 2030, doubles down on tokenization