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Block launches major Bitcoin campaign targeting 60M Americans as everyday money, not just investment.

Reported by Pluang
Oct 1, 2026· 3 min read
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Key Takeaways
  • • Block, Inc. launched "Bitcoin is Everyday Money," a policy campaign advocating for a de minimis tax exemption on bitcoin transactions to modernize U.S. tax treatment and eliminate capital gains triggers on small purchases.
  • • The campaign targets approximately 50 million existing American bitcoin owners and 30 million small business operators, with activation beginning in Washington, D.C. in November 2025, including direct congressional advocacy tools.
  • • Square sellers (Block's payment network) became eligible to accept bitcoin at point-of-sale starting November 10, 2025, but current tax law classifies bitcoin as property, triggering taxable events on routine transactions under $600.
  • • A value-based de minimis exemption—proposed at approximately $600—would eliminate capital gains reporting requirements for everyday bitcoin payments, reducing compliance burden for taxpayers, brokers, and the IRS while positioning bitcoin as peer-to-peer electronic cash.
  • • The initiative represents Block's strategic pivot to establish bitcoin infrastructure as a practical payment method rather than a speculative asset, directly challenging existing federal tax policy through grassroots and legislative channels.
Summary
Block, Inc. launched a comprehensive policy campaign titled "Bitcoin is Everyday Money" in November 2025, seeking to fundamentally reshape how the U.S. tax code treats bitcoin transactions. The campaign advocates for a de minimis tax exemption—a threshold-based exemption from capital gains taxation and reporting requirements—to modernize federal treatment of bitcoin as a payment method rather than a speculative asset. According to Block's official announcement, the initiative kicked off in Washington, D.C. with on-the-ground activations, educational outreach, and a direct advocacy tool enabling Americans to contact their congressional representatives in support of reform.

The campaign's scope is substantial: nearly 50 million Americans currently own bitcoin, while approximately 30 million operate small businesses. Block emphasized that starting November 10, 2025, millions of its Square sellers became eligible to accept bitcoin at the point of sale. However, existing U.S. tax law classifies bitcoin as property, meaning every transaction—regardless of size, from a coffee purchase to a group dinner—potentially triggers a taxable event requiring capital gains calculations and reporting. This regulatory framework creates unnecessary complexity and discourages everyday bitcoin adoption as a practical payment system.

Block's proposed solution centers on a value-based de minimis exemption, estimated at roughly $600 per transaction. Such an exemption would exempt everyday payments below this threshold from capital gains taxation and reporting obligations, substantially reducing compliance burdens across three constituencies: individual taxpayers, brokers and payment processors, and the Internal Revenue Service. Owen Jennings, Business Lead at Block, stated: "Bitcoin has matured from a speculative asset into a practical payment method, but outdated tax policy is holding it back. A de minimis tax exemption would further unlock bitcoin as everyday money, enabling people to actually spend it at their local coffee shop or restaurant without triggering complex tax calculations."

The campaign represents a strategic shift by Block—formerly Square—toward establishing bitcoin infrastructure as functional electronic cash. By combining grassroots activation with direct legislative advocacy, Block is positioning itself as a primary institutional driver of bitcoin policy reform at the federal level, targeting both mass-market adoption and regulatory modernization simultaneously.

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Sources

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Pluang Block launches major Bitcoin campaign targeting 60M Americans as everyday money, not just investment.