Key Takeaways
- • Bybit, the world's second-largest cryptocurrency exchange by trading volume, launched the P2P Verified Advertiser Growth Program on June 4, 2026, offering performance-based incentives of 100, 200, or 400 USDT every two weeks to eligible merchants.
- • Program eligibility includes new Verified Advertisers (VA), merchants upgrading from General Advertiser (GA) to VA status, and merchants holding VA+ status on competing exchanges, with selection on an invitation-only basis and a maximum participation limit of two program rounds per merchant.
- • Participants must maintain VA+ merchant status and meet strict trading activity requirements: minimum two active advertisements (at least one selling USDT), advertisements active for a minimum of 50 hours per week and six hours daily Monday through Friday.
- • The program is available globally excluding the Middle East and South Asia regions, with selected applicants contacted directly by Bybit's P2P team following registration and primary trading currency declaration.
- • Bybit's initiative targets merchant recruitment and retention within its P2P marketplace by enhancing visibility, credibility, and trading activity while establishing standardized operational benchmarks for advertiser participation.
Summary
Bybit announced the launch of its P2P Verified Advertiser Growth Program on June 4, 2026, a long-term incentive initiative designed to support merchant onboarding and tier advancement within its peer-to-peer trading marketplace. The program offers performance-based rewards of 100, 200, or 400 USDT distributed every two weeks, contingent on participants meeting specified performance metrics during each evaluation cycle.
The program targets three merchant segments: newly enrolled Verified Advertisers on Bybit's platform, existing merchants seeking to upgrade from General Advertiser status to Verified Advertiser status, and merchants currently maintaining VA+ status on competing cryptocurrency exchanges. To prevent gaming and ensure sustainable participation, applicants must have no prior successful VA applications on Bybit, and each merchant may participate in a maximum of two program rounds. Enrollment operates on a selection-only basis, with Bybit's P2P team directly contacting approved applicants following their completion of the registration process and declaration of their primary trading currency.
Operational participation requirements establish clear performance thresholds. Participants must maintain active Verified Advertiser Plus (VA+) status throughout each two-week program cycle while satisfying specific trading activity benchmarks. These include maintaining a minimum of two active advertisements with at least one dedicated to USDT sales, keeping advertisements operational for no fewer than 50 hours weekly and a minimum of six hours daily from Monday through Friday. These requirements standardize advertiser behavior and ensure consistent marketplace liquidity.
Geographically, the program maintains global availability with explicit exclusions for the Middle East and South Asia regions. This targeted rollout reflects Bybit's strategic focus on merchant development in accessible markets while managing regulatory or operational constraints in specified regions. The initiative represents a competitive response within the peer-to-peer cryptocurrency trading sector, where merchant recruitment and retention directly impact platform liquidity, trading volume, and user acquisition costs.
The program targets three merchant segments: newly enrolled Verified Advertisers on Bybit's platform, existing merchants seeking to upgrade from General Advertiser status to Verified Advertiser status, and merchants currently maintaining VA+ status on competing cryptocurrency exchanges. To prevent gaming and ensure sustainable participation, applicants must have no prior successful VA applications on Bybit, and each merchant may participate in a maximum of two program rounds. Enrollment operates on a selection-only basis, with Bybit's P2P team directly contacting approved applicants following their completion of the registration process and declaration of their primary trading currency.
Operational participation requirements establish clear performance thresholds. Participants must maintain active Verified Advertiser Plus (VA+) status throughout each two-week program cycle while satisfying specific trading activity benchmarks. These include maintaining a minimum of two active advertisements with at least one dedicated to USDT sales, keeping advertisements operational for no fewer than 50 hours weekly and a minimum of six hours daily from Monday through Friday. These requirements standardize advertiser behavior and ensure consistent marketplace liquidity.
Geographically, the program maintains global availability with explicit exclusions for the Middle East and South Asia regions. This targeted rollout reflects Bybit's strategic focus on merchant development in accessible markets while managing regulatory or operational constraints in specified regions. The initiative represents a competitive response within the peer-to-peer cryptocurrency trading sector, where merchant recruitment and retention directly impact platform liquidity, trading volume, and user acquisition costs.
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