CineNow Taps Digital Asset Executives as Entertainment IP Fund Targets $150M and Tokenization

CineNow, a BVI-based investment platform, is positioning Indian entertainment intellectual property as a structured alternative asset class, according to a GlobeNewswire announcement dated September 10, 2026. The company is nearing its target $150 million Secured Participation Fund and has built a strategy spanning more than 30 Indian films across Hindi and regional-language productions. Rather than depending on the performance of individual films, CineNow's model centers on acquiring or securing IP rights across a diversified slate and monetizing them through theatrical, OTT, satellite, music and ancillary channels.

The company has appointed Nikita Sachdev, founder and CEO of Luna PR, as Advisor. Sachdev, who has led Luna PR since founding it in 2017, will support CineNow's global positioning, institutional relationships and strategic partnerships. Hamed Faqirzai, Luna PR's Vice President of Global Development, will serve as Director of Tokenization & Capital Markets and as the company's primary spokesperson on tokenization, with an operating role in developing its tokenization strategy, institutional ecosystem and technology partnerships. The announcement says Faqirzai has supported fundraising initiatives exceeding $100 million in the past year. Luna PR will also act as CineNow's global communications and strategic advisory partner.

CineNow intends to add tokenization as an additional capital layer for its entertainment IP, targeting Q4 2027 for the launch, subject to final legal, regulatory and technology structure and applicable approvals. The company states that tokenization is an added layer rather than the source of value, and that the underlying IP, rights and monetization model drive the investment thesis. The announcement includes a disclaimer that it does not constitute an offer to sell or a solicitation for any securities, fund interests or tokens, and that future plans and timelines may change.