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How Trump made more than $1 billion on crypto when most of his coin’s investors lost money | CNN Business

Reported by Cnn ·Switzer ·Abc11 +4 more
Jul 2, 2026· 3 min read
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Key Takeaways
  • • President Trump generated over $1 billion in cryptocurrency-related revenue during 2025, primarily through transaction fees, licensing revenue, and token sales rather than direct cryptocurrency investments.
  • • The $TRUMP memecoin launched before Trump's second inauguration and reached a $15 billion market valuation before collapsing 97% to $400 million, while Trump Organization affiliates (CIC Digital and Fight Fight Fight LLC) retained 80% control of the token supply.
  • • Trump entities earned $635 million in royalties from Celebration Coins and $390 million through $550 million in token sales at World Liberty Financial, with Trump's three sons also receiving distributions from these ventures.
  • • Retail investors in Trump crypto ventures collectively lost billions of dollars, with nearly one million investors losing approximately $3.8 billion on the $TRUMP memecoin alone, creating a significant disparity between insider gains and retail investor losses.
  • • Trump attributed his 2025 wealth gains to stock market performance (which generated 17.9% returns for S&P 500 investors), but crypto revenue accounted for the majority of his net worth increase, according to financial disclosures reviewed by CNN Business.
Summary
President Donald Trump generated over $1 billion in cryptocurrency revenue during 2025, his first year back in office, according to financial disclosures analyzed by CNN Business. However, the source of these gains diverges sharply from Trump's public statements. While Trump told reporters that his wealth increase reflected broader stock market gains—which delivered a 17.9% return on the S&P 500 throughout 2025—cryptocurrency ventures actually accounted for the bulk of his net worth appreciation.

The primary revenue mechanism was not direct cryptocurrency investment but rather transaction fees, licensing revenue, and proceeds from token sales associated with Trump-branded digital assets. Trump Organization affiliates CIC Digital and Fight Fight Fight LLC controlled approximately 80% of the $TRUMP memecoin's supply. The entity reported $635 million in royalties from Celebration Coins, believed to be the vehicle behind the $TRUMP memecoin. Additionally, Trump and his three sons reportedly earned $390 million through $550 million in token sales at World Liberty Financial.

The $TRUMP memecoin itself exemplifies the divergence between insider and retail outcomes. Launched in the days preceding Trump's second inauguration during a period of pro-crypto administration messaging, the token catapulted to a $15 billion market valuation before experiencing a catastrophic 97% collapse to $400 million. Nearly one million retail investors lost an estimated $3.8 billion collectively on the $TRUMP memecoin, while Trump's controlled entities and family members directly profited from the same venture through fee structures and token supply ownership that were embedded into the token's design.

Trump defended the arrangement in a CNBC interview, citing his delegation of personal financial oversight to his adult children while in office as compliance with applicable law. This structure allowed Trump to claim compliance with conflict-of-interest protocols while maintaining financial benefit from crypto ventures launched during his administration. The gap between insider enrichment and retail losses highlights structural asymmetries in memecoin distribution models where insiders retain operational and financial control mechanisms that decouple their returns from token price performance.

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