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Korbit Rebrands as Digital X, Faces Upbit and Bithumb Challenge

Reported by Financefeeds
Jul 24, 2026· 2 min read
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Key Takeaways
  • • Mirae Asset Group completed a $102 million acquisition of 97.15% ownership in Korbit, South Korea's oldest domestic cryptocurrency exchange founded in 2013, rebranding it as Digital X as part of its "Mirae Asset 3.0" strategy to integrate traditional finance with digital assets.
  • • The deal consolidated control previously held by NXC (Nexon's holding company) and SK Square, the platform's two largest shareholders, with South Korea's Fair Trade Commission approving the transaction in July 2026.
  • • Korbit holds one of only five won-denominated trading licenses in South Korea alongside Upbit, Bithumb, Coinone, and Gopax, providing Mirae Asset with regulated infrastructure and market access rather than dominant retail market share.
  • • Digital X is positioned to expand beyond conventional cryptocurrency trading into tokenized securities and stablecoins, leveraging Mirae Asset's traditional financial business infrastructure under the rebranded platform.
  • • The rebrand does not immediately affect customer assets, deposits, withdrawals, or existing platform operations, with the exchange operator remaining unchanged during the transition.
Summary
Mirae Asset Group has completed its acquisition of South Korean cryptocurrency exchange Korbit for approximately $102 million, establishing 97.15% ownership through a two-stage transaction. The deal, approved by South Korea's Fair Trade Commission in July 2026, followed an initial 91.73% acquisition by Mirae Asset Consulting with a subsequent purchase of an additional 5.42% stake. The combined investment totaled roughly 141.4 billion won. Mirae Asset founder and global strategy officer Park Hyeon-joo announced plans to rebrand the platform as Digital X, positioning it as a cornerstone of the group's "Mirae Asset 3.0" strategic initiative aimed at bridging its traditional financial businesses with digital asset operations.

NXC, the holding company of gaming conglomerate Nexon, and SK Square were the primary sellers, having previously held the largest shareholdings in Korbit. The transaction represents a significant consolidation of ownership in South Korea's regulated cryptocurrency market. Korbit, established in 2013, is the country's oldest domestic cryptocurrency exchange and operates under one of only five won-denominated trading licenses available in the nation, alongside competitors Upbit, Bithumb, Coinone, and Gopax.

Despite Korbit's historical standing, its trading volume remains substantially smaller than market leaders Upbit and Bithumb, which dominate domestic crypto activity. This context underscores that Mirae Asset's strategic acquisition targets regulated infrastructure and market access rather than existing dominant retail trading operations. The rebrand to Digital X signals an expansion strategy beyond conventional spot trading, with plans to develop offerings in tokenized securities and stablecoins—segments aligned with institutional and alternative investment profiles that complement Mirae Asset's traditional wealth management operations.

The ownership transition carries continuity assurances for market participants. Korbit confirmed that the change in control will not immediately impact customer assets, deposits, withdrawals, or personal information, with the exchange's operational company structure remaining intact during the rebranding process to Digital X.

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Sources

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AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Financefeeds Korbit Rebrands as Digital X, Faces Upbit and Bithumb Challenge