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Market relieved by Strategy cash boost; Bitwise CEO says BTC will rise further - 디지털투데이

Reported by Digitaltoday
Jul 7, 2026· 3 min read
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Key Takeaways
  • • Strategy authorized up to $1.25 billion in Bitcoin sales to fund debt repayment, dividends, and share buybacks, drawing from its 847,000 BTC reserve—a significant institutional capital deployment into the Bitcoin market.
  • • Bitcoin reached a 10-week high Friday morning, rising above $76,000, driven partly by institutional demand and Strategy's aggressive accumulation strategy, according to Bitwise CIO Matt Hougan.
  • • Bitwise Asset Management projects Bitcoin could rally an additional 30% to $136,000 in July, citing three powerful drivers for a sustained breakout, though market sentiment remains mixed amid regulatory uncertainty.
  • • Bitwise CEO Hunter Horsley indicated that Bitcoin's rising price is likely to catalyze further institutional investment inflows, suggesting potential momentum continuation in crypto markets.
  • • Strategy's stock has underperformed Bitcoin by a significant margin, falling over 45% in the past year despite the underlying asset's strength, signaling potential arbitrage opportunities for institutional investors.
Summary
Strategy's authorization of up to $1.25 billion in Bitcoin sales represents a major institutional cash injection into cryptocurrency markets, marking a significant moment for asset managers holding large Bitcoin reserves. The company, which maintains 847,000 BTC on its balance sheet, is deploying proceeds toward debt management, dividend distributions, and share buybacks—a capital allocation strategy that addresses shareholder returns while maintaining substantial crypto exposure. This decision arrives amid ongoing volatility and regulatory scrutiny in digital asset markets, yet reflects continued institutional conviction in Bitcoin's long-term value proposition.

Bitcoin responded positively to the news, reaching a 10-week high above $76,000 on Friday morning as market participants viewed Strategy's cash boost as a tangible sign of institutional confidence. According to Bitwise CIO Matt Hougan, Strategy's aggressive Bitcoin buying activity has emerged as a primary driver of recent price gains, with institutional demand returning to markets after periods of weakness. This dynamic underscores the outsized influence that mega-cap Bitcoin holders wield over price discovery in what remains a relatively concentrated digital asset ecosystem.

Bitwise Asset Management projects significant upside potential, with the firm's research suggesting Bitcoin could appreciate 30% to reach $136,000 in July, driven by three unspecified fundamental catalysts. Bitwise CEO Hunter Horsley reinforced this constructive thesis, arguing that Bitcoin's rising price trajectory is likely to trigger additional institutional capital deployment into the asset class. However, market sentiment remains bifurcated, with Bitcoin experiencing multiple drawdowns to October 2024 lows during the analysis period, reflecting lingering concerns about regulatory clarity and macroeconomic headwinds.

A notable disconnect exists between Strategy's equity performance and Bitcoin's price action. The company's shares have declined more than 45% over the past 12 months, substantially underperforming Bitcoin itself—a gap that may reflect broader concerns about corporate governance, capital allocation, or market mispricing. For institutional investors, this valuation disconnect presents a potential arbitrage opportunity between Strategy's equity discount and its substantial underlying Bitcoin holdings, though execution risk remains material given market structure and liquidity considerations.

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Digitaltoday Market relieved by Strategy cash boost; Bitwise CEO says BTC will rise further - 디지털투데이