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Michael Saylor's Strategy dramatically ups pace of bitcoin sales, raising $216 million

Reported by Coindesk
Jul 6, 2026· 3 min read
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Key Takeaways
  • • Strategy sold 3,588 bitcoin for $216 million at an average price of $60,000 per bitcoin, representing a dramatic acceleration in bitcoin liquidation and the company's largest sale to date, reducing total holdings to 843,775 BTC.
  • • Proceeds deployed for preferred stock distributions and dollar reserve replenishment, with the company's USD reserve standing at $2.55 billion as of July 5, signaling a shift toward liquidity management amid holdings valued at approximately $63.69 billion.
  • • Strategy currently holds bitcoin at an average purchase price of $75,476 per coin, reflecting an unrealized loss on the portion sold last week at $60,000, despite the company's historical bitcoin accumulation mandate under Michael Saylor's leadership.
  • • The $1.25 billion BTC Monetization Program capacity remains fully available, indicating Strategy maintains additional optionality for future bitcoin monetization or alternative financing mechanisms.
  • • Market reaction was modest negative, with Strategy shares down 2% in pre-market trading and bitcoin declining to $61,900 from $62,900 prior to the announcement, suggesting limited market shock despite the scale of the sale.
Summary
Strategy, the publicly traded company led by Michael Saylor, executed its largest bitcoin sale on record by liquidating 3,588 BTC for approximately $216 million during the week ended July 5, according to an SEC filing released Monday. The sale was executed at an average price of roughly $60,000 per bitcoin and represents a marked acceleration compared to the company's previous sale of 32 bitcoin approximately one month prior. This transaction reduced Strategy's total bitcoin holdings from approximately 847,363 BTC to 843,775 BTC.

The company designated the proceeds specifically for funding distributions on its preferred stock and replenishing the portion of its U.S. dollar reserve consumed by those dividend payments. Strategy's dollar reserve totaled $2.55 billion as of July 5, providing the company with substantial liquidity for operations and obligations. The sale occurred at prices materially below Strategy's average acquisition cost of $75,476 per bitcoin, representing a significant markdown from the company's historical purchasing pattern. Strategy's total bitcoin holdings, acquired for approximately $63.69 billion, remain the largest known corporate treasury position in the sector.

Notably, the company executed no equity sales under its at-the-market program during the reporting period and initiated no share repurchases under existing buyback authorizations. Strategy retained full availability of the $1.25 billion capacity under its recently announced BTC Monetization Program, suggesting the company has preserved alternative financing options alongside direct bitcoin liquidation. Market reception was subdued, with Strategy shares trading down 2% in pre-market activity following the announcement, while bitcoin retreated from weekend highs to $61,900, surrendering earlier gains.

The escalation in bitcoin sales frequency and volume marks a notable tactical shift from Strategy's established accumulation strategy, with this week's transaction constituting only the company's third significant bitcoin sale in its operational history. The decision to liquidate at prices $15,476 below average cost, while simultaneously maintaining $2.55 billion in dollar reserves and $1.25 billion in undrawn monetization capacity, reflects a deliberate prioritization of preferred equity servicing and liquidity management over portfolio growth.

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AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Coindesk Michael Saylor's Strategy dramatically ups pace of bitcoin sales, raising $216 million