Key Takeaways
- • Mirae Asset Securities launched MAPS (Mirae Asset Portfolio Service) in Hong Kong on June 27, 2026, a unified mobile investment platform enabling retail investors to trade both traditional financial assets and digital assets within a single application—a first-of-its-kind integrated offering for the firm.
- • The Hong Kong launch represents the initial deployment of a global expansion strategy consolidating country-specific platforms (previously developed for South Korea, India, Indonesia, and Vietnam) into a single ecosystem, with planned rollouts to the United States, China, Japan, and Singapore.
- • Mirae Asset Securities obtained final approval from the Hong Kong Securities and Futures Commission in April 2026 for a retail digital asset license, positioning Hong Kong as an attractive market due to its status as Asia's financial hub and its evolving regulatory framework for cryptocurrency and digital assets.
- • This marks the first direct retail-focused business launch by Mirae Asset in Hong Kong since establishing its securities unit there in 2007—nearly two decades later—signaling a strategic pivot toward retail customer acquisition in major financial centers.
- • The stock price of Mirae Asset Securities jumped 8% following the announcement, reflecting investor confidence in the firm's digital asset expansion and global retail growth strategy.
Summary
South Korea's Mirae Asset Securities launched MAPS, a global unified investment platform, in Hong Kong on Friday, June 27, 2026, marking a significant expansion into the retail digital asset market. The platform is engineered to allow investors to trade conventional financial assets and digital assets through a single mobile application, addressing a market gap where such integrated functionality has been limited. According to Mirae Asset Group founding Chairman Park Hyeon-joo, the Hong Kong launch represents the company's most substantial retail initiative in the region since establishing its securities unit there in 2007.
The platform consolidates multiple country-specific mobile trading systems that Mirae Asset Securities previously developed independently for South Korea, India, Indonesia, and Vietnam into a unified global ecosystem. Hong Kong was selected as the initial deployment location due to its status as Asia's premier financial hub and its rapidly maturing regulatory framework for digital assets. Critically, Mirae Asset Securities secured final approval from the Hong Kong Securities and Futures Commission in April 2026 for a retail digital asset license, a prerequisite that enabled the June launch.
The company has announced plans to extend MAPS and its integrated trading services to major markets including the United States, China, Japan, and Singapore. Park Hyeon-joo emphasized the international scope of the rollout, stating: "Starting in Hong Kong, we will move into Japan, the United States, and eventually markets around the world." This reflects Mirae Asset's broader strategy to position itself as a global financial services provider capable of serving both traditional and digital asset investors across multiple jurisdictions.
The market response has been positive, with Mirae Asset Securities' share price increasing 8% following the announcement. The launch underscores the growing institutional appetite for platforms that unify traditional equities trading with cryptocurrency and digital asset access, a capability that remains relatively rare among established Asian financial institutions. Mirae Asset Group, established in 1997 and operating as one of South Korea's largest financial conglomerates, is leveraging its existing subsidiaries—Mirae Asset Securities and Mirae Asset Global Investments—to execute this expansion, ensuring alignment across its investment and brokerage operations.
The platform consolidates multiple country-specific mobile trading systems that Mirae Asset Securities previously developed independently for South Korea, India, Indonesia, and Vietnam into a unified global ecosystem. Hong Kong was selected as the initial deployment location due to its status as Asia's premier financial hub and its rapidly maturing regulatory framework for digital assets. Critically, Mirae Asset Securities secured final approval from the Hong Kong Securities and Futures Commission in April 2026 for a retail digital asset license, a prerequisite that enabled the June launch.
The company has announced plans to extend MAPS and its integrated trading services to major markets including the United States, China, Japan, and Singapore. Park Hyeon-joo emphasized the international scope of the rollout, stating: "Starting in Hong Kong, we will move into Japan, the United States, and eventually markets around the world." This reflects Mirae Asset's broader strategy to position itself as a global financial services provider capable of serving both traditional and digital asset investors across multiple jurisdictions.
The market response has been positive, with Mirae Asset Securities' share price increasing 8% following the announcement. The launch underscores the growing institutional appetite for platforms that unify traditional equities trading with cryptocurrency and digital asset access, a capability that remains relatively rare among established Asian financial institutions. Mirae Asset Group, established in 1997 and operating as one of South Korea's largest financial conglomerates, is leveraging its existing subsidiaries—Mirae Asset Securities and Mirae Asset Global Investments—to execute this expansion, ensuring alignment across its investment and brokerage operations.
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