Key Takeaways
- • Mirae Asset Group's virtual asset platform completed a full service name transition from "Korbit" to "DigitalX" effective September 16, 2026, following a comprehensive rebrand of domain, app interface, and brand identity while maintaining all user holdings and transaction history unchanged.
- • Mirae Asset Consulting acquired a 92.06% stake in Korbit for approximately 133.4 billion won ($97.5 million) in February 2026, with Fair Trade Commission approval granted in July, positioning the acquisition as a strategic entry into South Korea's crypto exchange market.
- • The rebrand represents the final stage of integration following the corporate name change in August, with the company guiding users through official channels and implementing the transition via standard app updates requiring no reinstallation.
- • CEO Oh Se-jin framed the rebrand as "the beginning of a new leap forward" for the combined entity, signaling Mirae Asset Group's broader strategic pivot toward scaling digital asset operations beyond traditional asset management.
- • Mirae Asset has outlined expansion plans to develop DigitalX into a 150 trillion won digital-asset business, reflecting management's ambition to leverage South Korea's oldest crypto exchange as a cornerstone platform for institutional and retail crypto participation.
Summary
Mirae Asset Group has completed the full operational rebrand of its crypto platform from "Korbit" to "DigitalX," effective September 16, 2026. This transition marks the conclusion of integration efforts initiated when Mirae Asset acquired a majority stake in South Korea's oldest cryptocurrency exchange earlier this year. The rebrand extends beyond nomenclature to encompass a comprehensive overhaul of customer-facing infrastructure, including the official domain, mobile application interface, and corporate branding architecture.
The acquisition itself was finalized in February 2026 when Mirae Asset Consulting secured a 92.06% equity stake in Korbit for approximately 133.4 billion won (roughly $97.5 million USD). South Korea's Fair Trade Commission approved the business combination in July 2026, clearing regulatory pathways for full integration. The transaction reflects Korbit's modest 0.5% market share in South Korea's competitive crypto exchange landscape, though management views the platform as a strategic asset for scaling digital-asset operations across retail and institutional segments.
Operationally, the transition preserves user continuity: all holdings, transaction history, deposit and withdrawal methods, and trading functionality remain intact. Existing users will access the new DigitalX branding through standard application updates, eliminating friction costs associated with platform migration. The company has implemented phased guidance through official channels and cautioned users against phishing exploits that may capitalize on rebranding confusion.
CEO Oh Se-jin characterized the rebrand as emblematic of Mirae Asset Group's strategic pivot, describing it as "the beginning of a new leap forward." Management has articulated expansion plans positioning DigitalX as a 150 trillion won digital-asset business, indicating Mirae Asset's commitment to establishing institutional-grade crypto infrastructure within South Korea's regulatory framework. This repositioning aligns with broader trends among traditional asset managers entering digital-asset markets, though at a scale suggesting medium-term rather than disruptive market ambitions.
The acquisition itself was finalized in February 2026 when Mirae Asset Consulting secured a 92.06% equity stake in Korbit for approximately 133.4 billion won (roughly $97.5 million USD). South Korea's Fair Trade Commission approved the business combination in July 2026, clearing regulatory pathways for full integration. The transaction reflects Korbit's modest 0.5% market share in South Korea's competitive crypto exchange landscape, though management views the platform as a strategic asset for scaling digital-asset operations across retail and institutional segments.
Operationally, the transition preserves user continuity: all holdings, transaction history, deposit and withdrawal methods, and trading functionality remain intact. Existing users will access the new DigitalX branding through standard application updates, eliminating friction costs associated with platform migration. The company has implemented phased guidance through official channels and cautioned users against phishing exploits that may capitalize on rebranding confusion.
CEO Oh Se-jin characterized the rebrand as emblematic of Mirae Asset Group's strategic pivot, describing it as "the beginning of a new leap forward." Management has articulated expansion plans positioning DigitalX as a 150 trillion won digital-asset business, indicating Mirae Asset's commitment to establishing institutional-grade crypto infrastructure within South Korea's regulatory framework. This repositioning aligns with broader trends among traditional asset managers entering digital-asset markets, though at a scale suggesting medium-term rather than disruptive market ambitions.
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