Key Takeaways
- • Investment scam losses reached $8.0+ billion in 2025, representing a 38% year-over-year increase, making investment fraud the costliest fraud category tracked by the Federal Trade Commission.
- • Median reported loss per victim escalated to $10,560 in 2025, up from prior-year figures, indicating both increased fraud sophistication and larger individual exposure.
- • AI-generated deepfakes—including cloned voices, fabricated videos, and impersonated financial figures—are enabling fraudsters to create increasingly convincing investment schemes, particularly in cryptocurrency and forex sectors.
- • Fake cryptocurrency projects actively impersonate established businesses and financial figures to deceive investors, often initiated through social media, dating apps, text messages, emails, and online advertisements.
- • New York's Division of Consumer Protection reported 144,041 fraud complaints in 2025, with state officials emphasizing heightened consumer vigilance against sophisticated AI-enabled messaging and fraudulent investment coaching offers.
Summary
Artificial intelligence has fundamentally altered the fraud landscape by enabling criminals to operate at scale with unprecedented credibility. Fraudsters now deploy AI-generated deepfakes to clone voices, fabricate video testimony from purported financial advisors or celebrities, and produce polished social media advertising. These synthetic media tools allow scammers to create highly convincing marketing materials and impersonations that overcome traditional skepticism. Secretary of State Walter T. Mosley warned that "New Yorkers need to be vigilant against scammers, who may be able to create increasingly sophisticated and realistic messaging using AI technology or other means to steal your hard-earned money."
Cryptocurrency has become a primary target vehicle for these sophisticated schemes. Fraudsters deploy fake cryptocurrency projects that impersonate legitimate businesses and established financial figures, often leveraging AI-generated content to build false credibility. The FTC's April 2025 consumer alert specifically identified cryptocurrency alongside stocks and foreign exchange as leading investment categories targeted through deceptive coaching offers. Initial contact typically occurs across multiple channels—social media platforms, dating applications, text messages, emails, online advertisements, and seemingly innocuous personal conversations—creating multiple vectors for victim acquisition.
The scale of losses extends beyond New York state metrics. FBI data cited in supplemental reporting indicates Americans who submitted cryptocurrency-related complaints totaled 181,565 in 2025, with cumulative losses exceeding $11 billion in that category alone. When aggregated with broader cybercrime losses, total cybercrime costs to Americans approached $21 billion in 2025, reflecting the pervasive damage of AI-enabled fraud infrastructure. Regulatory guidance emphasizes that investment offers exhibiting characteristics of excessive returns, guaranteed performance, or pressure for rapid commitment warrant heightened scrutiny, particularly when accompanied by AI-enhanced personalization or celebrity impersonation tactics.
Go deeper than the headline
Research every firm in this story, track the ones that matter and get the daily briefing — free for 7 days.