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Russia's government prepares to ban crypto ads as part of new rules

Reported by Cryptonews
Jun 25, 2026· 3 min read
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Key Takeaways
  • • Russia's government will miss its July 1, 2026 deadline for implementing crypto regulation, with adoption now expected "around" that date or shortly thereafter, according to Alexey Yakovlev, head of the Ministry of Finance's Financial Policy Department.
  • • The "On Digital Currency and Digital Rights" bill will legalize cryptocurrency investment in Russia while imposing a comprehensive ban on crypto advertising, including prohibitions on naming specific cryptocurrencies like Bitcoin in promotional materials, videos, and other public communications.
  • • The legislation is in its final stages of preparation and will advance through the State Duma's second reading within the next few weeks, followed by third reading, Federation Council approval, and presidential signature before implementation.
  • • The Central Bank of Russia will introduce necessary bylaws and regulations this summer, with the country's first regulated crypto transactions expected to begin in the fourth quarter of 2026.
  • • The regulatory framework aims to normalize cryptocurrency as part of everyday finance while controlling retail participation through unspecified caps and maintaining restrictions on crypto payments, addressing Russia's estimated $15 billion annual outflow in fees paid to overseas crypto exchanges.
Summary
Russia's government is moving forward with comprehensive cryptocurrency regulation but will not meet its original July 1, 2026 implementation deadline. Alexey Yakovlev, head of the Ministry of Finance's Financial Policy Department, confirmed the delay in comments attributed to Bits.media and the Interfax news agency, stating that while "everything is ready," adoption will occur "with a slight delay" and "somewhere around" July 1 rather than on the specific date.

The draft bill, formally titled "On Digital Currency and Digital Rights," represents a significant policy shift for Russia. Rather than maintaining a blanket prohibition on cryptocurrency, the legislation will legalize crypto investment while simultaneously implementing a strict advertising ban. This ban extends to the use of specific cryptocurrency names—particularly Bitcoin—in advertisements, videos, promotional materials, and other public communications. The approach reflects an effort to integrate digital assets into Russia's financial system while constraining public-facing marketing.

The bill has already passed its first reading in the State Duma during April 2026. Yakovlev indicated that no major amendments are anticipated before the measure reaches the floor in the coming weeks. The legislation must still clear second and third readings in the State Duma before proceeding to the Federation Council (Russia's upper house) and ultimately to President Putin for signature. The Central Bank of Russia will develop necessary implementing regulations and bylaws during summer 2026, with the first regulated crypto transactions anticipated in the fourth quarter.

The regulatory framework signals Russia's intent to capture domestic crypto activity that currently flows to overseas exchanges, with estimates suggesting Russian users pay approximately $15 billion annually in fees to foreign platforms. The new rules will permit retail crypto trading with undisclosed annual caps and maintain existing prohibitions on using cryptocurrency for payments, positioning digital assets as investment vehicles rather than transaction mediums. This balanced approach—legalization with controls—reflects a broader policy objective of normalizing cryptocurrency while maintaining financial system oversight.

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Sources

1 outlet

AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Cryptonews Russia's government prepares to ban crypto ads as part of new rules