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Strategy plans small monthly Bitcoin sales but buys back much more, growing its holdings overall.

Reported by Pluang
Jul 6, 2026· 3 min read
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Key Takeaways
  • • Strategy, led by Michael Saylor, is executing a net-positive Bitcoin accumulation strategy by selling only 0.2% of holdings monthly (~32 BTC recently) while simultaneously purchasing five to ten times that amount, resulting in growing total Bitcoin holdings and Bitcoin-per-share ratios.
  • • The company's Bitcoin holdings have reached over 846,000 BTC, valued at more than $60 billion, making it the world's largest corporate Bitcoin holder with a stated commitment to remain a net buyer of Bitcoin indefinitely.
  • • Recent transactions include a $100M+ Bitcoin purchase at approximately $114,771 per bitcoin following the small monthly sale, demonstrating the firm's aggressive accumulation posture relative to its dividend obligations.
  • • Strategy's shift from a passive "never sell" approach to active balance sheet management is designed to enhance Bitcoin-per-share value while funding preferred stock dividends, though sustained Bitcoin price declines could pressure the sustainability of this dividend funding model.
  • • Investors should monitor the Bitcoin-per-share metric as the primary performance indicator, as this measure reflects the company's core strategy of leveraging corporate treasury operations to accumulate Bitcoin at scale.
Summary
Strategy, the Bitcoin-focused investment firm led by Michael Saylor, has shifted from a strictly passive accumulation strategy to an actively managed approach that balances small monthly Bitcoin sales against substantially larger repurchases. The company sells approximately 0.2% of its Bitcoin holdings each month to fund dividends on its preferred stock—a recent transaction involved the sale of 32 BTC that raised $2.5 million—but immediately compensates by purchasing five to ten times that amount. This dynamic creates a net positive accumulation effect, with the company's total Bitcoin holdings and per-share Bitcoin ratios expected to expand over time.

Strategy's Bitcoin portfolio has grown to exceed 846,000 BTC, representing a valuation of more than $60 billion and cementing the firm's position as the world's largest corporate holder of the asset. The company has demonstrated its commitment to aggressive accumulation through recent large-scale purchases, including a $100M+ acquisition priced around $114,771 per bitcoin. According to the company's disclosures, Strategy achieved a Bitcoin Yield of 26.1% year-to-date through 2025, underscoring the financial benefits of its treasury strategy approach.

The strategic shift represents a deliberate departure from the "never sell" philosophy toward a more sophisticated balance sheet management framework designed to maximize Bitcoin-per-share value. Rather than treating Bitcoin holdings as untouchable, Strategy now leverages small periodic sales to fund corporate obligations while using its balance sheet strength to accumulate Bitcoin at a much larger scale. The company's stated goal is to remain a net buyer of Bitcoin indefinitely, positioning itself to benefit from long-term appreciation while maintaining liquidity for shareholder distributions.

However, investors should note a key vulnerability: sustained declines in Bitcoin pricing could pressure Strategy's ability to fund preferred stock dividends through small monthly sales, potentially forcing the company into larger liquidations or alternative funding mechanisms. The Bitcoin-per-share metric remains the critical performance indicator for evaluating Strategy's success in executing this accumulation strategy, as it directly reflects whether the firm is genuinely compounding its Bitcoin exposure relative to its equity base.

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Sources

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Pluang Strategy plans small monthly Bitcoin sales but buys back much more, growing its holdings overall.