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Strategy’s Bitcoin Buying Machine May Be Losing Power, Bitwise Says

Reported by Bitcoinfoundation
Jul 3, 2026· 3 min read
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Key Takeaways
  • • Strategy's role as "automatic buyer of last resort" for Bitcoin is ending, according to Bitwise CIO Matt Hougan, as the company transitions to a more flexible capital manager model following stress in its STRC preferred stock instrument.
  • • STRC preferred shares dropped to $75 from a $100 design price as investors questioned dividend sustainability, though Bitwise analysis shows Strategy has sufficient assets ($49.6 billion in Bitcoin and $2.6 billion cash) to cover dividend obligations for 28 years against $6.8 billion debt and $15.5 billion preferred equity.
  • • Strategy's new framework permits Bitcoin sales to fund dividends and allows open-market STRC repurchases, fundamentally altering market perception of the company from a uni-directional demand source to a two-way risk participant, per JPMorgan characterization.
  • • STRC dividend rate was increased to 12% from original 9% yield as part of the restructuring effort, signaling Strategy's intent to address liquidity concerns and investor confidence but simultaneously reducing the company's flexibility to maintain pure accumulation strategy.
  • • Leverage unwind in STRC reflects normal crypto cycle dynamics, with Hougan noting this stress represents a "natural and important part" of market cycles, though the shift eliminates Strategy's historical premium as Bitcoin's dominant, unconditional buyer.
Summary
Strategy's role as Bitcoin's primary accumulation engine is fundamentally shifting, according to analysis from Bitwise chief investment officer Matt Hougan published July 1. The transformation reflects broader market stress surrounding STRC, Strategy's high-yield preferred stock instrument, which traded as low as $75 despite a design price near $100. Hougan characterized this volatility as a natural leverage unwind occurring late in market downturns, but emphasized that the episode marks a structural change in how the market should perceive Strategy's Bitcoin strategy going forward.

Strategy had previously functioned as what Hougan described as the "most dominant bitcoin buyer in the world and a one-way source of bitcoin demand." That positioning attracted institutional capital partly because the company's scale and financial discipline created predictable buying pressure. However, this dynamic has inverted following Strategy's announcement of a new operational framework. Under the revised structure, the company may now sell Bitcoin to fund dividend obligations—a capability that directly contradicts its historical buy-and-hold accumulation thesis. Simultaneously, Strategy raised STRC's official dividend rate to 12% from the 9% yield at launch and authorized open-market repurchases of its own preferred shares.

The financial substrate supporting STRC appears solid on paper. Strategy holds $49.6 billion in Bitcoin and maintains $2.6 billion in cash reserves, sufficient to cover all dividend obligations for 28 years even after accounting for $6.8 billion in debt and $15.5 billion in preferred equity. Hougan explicitly rejected near-term liquidation risk, though he acknowledged legitimate investor concerns about dividend sustainability given the correlation between MSTR stock price declines and Bitcoin volatility. STRC had collapsed to $75 precisely because market participants questioned whether Strategy would maintain dividend payments as both Bitcoin and MSTR equity fell.

JPMorgan separately characterized Strategy as now representing a "two-way risk for Bitcoin," reflecting market consensus that the company's newfound ability to sell Bitcoin introduces directional uncertainty absent from its previous posture. This reframing has significant implications for cryptocurrency market structure: an investor base that relied on Strategy as an automatic bid for Bitcoin supply now faces a counterparty that may become a seller under specific stress scenarios. The shift reduces Strategy's utility as a portfolio hedge instrument for crypto-native investors while potentially constraining the price support the company previously provided during volatility episodes.

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Sources

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Bitcoinfoundation Strategy’s Bitcoin Buying Machine May Be Losing Power, Bitwise Says