Key Takeaways
- • American Bitcoin, the Bitcoin mining and holding firm backed by Eric and Donald Trump Jr., has fallen about 80% since the October 10 "flash crash," with a market capitalization just over $1 billion versus a peak near $8.5 billion after its September public debut.
- • $MELANIA, the first lady's memecoin, is down about 27% over the same period, the best performance among Trump-linked crypto assets, though it remains down more than 98% from its launch one day before the 2025 inauguration.
- • Fortune valued the Trump family's crypto holdings at about $3 billion in early January, including stakes in American Bitcoin, ALT5 Sigma, and Trump Media & Technology Group, which has bought nearly $1 billion in Bitcoin.
- • According to a Wall Street Journal analysis cited by Fortune, the Trumps have cashed out at least $1.2 billion from World Liberty Financial over the past 16 months, making realized proceeds a more material measure than paper losses.
- • The crypto sell-off erased roughly $1 trillion in market value over three months, and World Liberty Financial declined to comment.
Summary
The Trump family's crypto portfolio has declined alongside the broader digital asset market, which has lost about $1 trillion in value over the past three months following the October 10 "flash crash." According to Fortune, the family's holdings have been hit unevenly, with some assets falling far more sharply than others.
American Bitcoin has been the worst performer. The Bitcoin mining and holding company, backed by President Trump's sons Eric and Donald Trump Jr., has dropped roughly 80% since October 10, a decline steeper than Bitcoin itself. Its market capitalization now sits just above $1 billion, far below the nearly $8.5 billion it reached when it went public in September.
By contrast, $MELANIA, the first lady's memecoin, has held up relatively well, falling about 27% over the same period. The token received a boost ahead of the release of Melania Trump's documentary in late January, though it remains down more than 98% from its launch one day before President Trump's inauguration last year.
Fortune estimated in early January that the family's crypto holdings were worth about $3 billion. These include equity stakes in public companies such as American Bitcoin, the crypto treasury firm ALT5 Sigma, and Trump Media & Technology Group, which has purchased nearly $1 billion in Bitcoin. The family also holds three cryptocurrencies: $MELANIA, the president's memecoin, and a token issued by World Liberty Financial, a crypto business founded by the president's sons.
Fortune noted that paper losses may be less significant than realized gains. Citing a recent Wall Street Journal analysis, the publication reported that the Trumps have cashed out at least $1.2 billion from World Liberty Financial over the past 16 months. Historically, the family's wealth derived mainly from real estate, but its fortune has become substantially tied to the blockchain industry over the past year. A spokesperson for World Liberty Financial declined to comment.
American Bitcoin has been the worst performer. The Bitcoin mining and holding company, backed by President Trump's sons Eric and Donald Trump Jr., has dropped roughly 80% since October 10, a decline steeper than Bitcoin itself. Its market capitalization now sits just above $1 billion, far below the nearly $8.5 billion it reached when it went public in September.
By contrast, $MELANIA, the first lady's memecoin, has held up relatively well, falling about 27% over the same period. The token received a boost ahead of the release of Melania Trump's documentary in late January, though it remains down more than 98% from its launch one day before President Trump's inauguration last year.
Fortune estimated in early January that the family's crypto holdings were worth about $3 billion. These include equity stakes in public companies such as American Bitcoin, the crypto treasury firm ALT5 Sigma, and Trump Media & Technology Group, which has purchased nearly $1 billion in Bitcoin. The family also holds three cryptocurrencies: $MELANIA, the president's memecoin, and a token issued by World Liberty Financial, a crypto business founded by the president's sons.
Fortune noted that paper losses may be less significant than realized gains. Citing a recent Wall Street Journal analysis, the publication reported that the Trumps have cashed out at least $1.2 billion from World Liberty Financial over the past 16 months. Historically, the family's wealth derived mainly from real estate, but its fortune has become substantially tied to the blockchain industry over the past year. A spokesperson for World Liberty Financial declined to comment.
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