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Trump cashed in big on crypto. Trump-loving crypto traders are still struggling.

Reported by Politico
Jul 1, 2026· 3 min read
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Key Takeaways
  • • Trump and his family have generated approximately $2.3 billion in profits from crypto ventures since his reelection, with over $1.2 billion earned in the past year alone, including more than $500 million from World Liberty Financial's sale of governance tokens and other crypto products.
  • • Retail investors who purchased Trump-backed crypto assets have absorbed comparable losses totaling approximately $2.3 billion, creating a direct wealth transfer dynamic where family profits correspond precisely to investor losses.
  • • Trump's crypto gains accelerated following his reelection and regulatory rollback, as he simultaneously reduced crypto oversight while promoting his own digital asset offerings to his supporter base.
  • • Bitcoin surged to new highs in the period following Trump's reelection in 2024, but subsequently surrendered all gains into 2025, illustrating the volatility experienced by retail traders who entered positions during the rally.
  • • The Trump family's crypto business model systematically extracts wealth from retail supporters through promoted offerings while the family itself has maintained profitability through equity stakes and revenue-sharing arrangements in the ventures.
Summary
President Trump and his family have constructed a highly profitable crypto operation that has generated substantial wealth for insiders while inflicting equivalent losses on retail investors. According to reporting based on a Reuters examination, the Trump family has accumulated at least $2.3 billion in profits from crypto-related businesses since Trump's political comeback. The most significant contributor to these gains has been World Liberty Financial, which generated over $500 million in the past year alone through the sale of governance tokens and other newly created crypto products, with Trump personally receiving more than $1.2 billion in total crypto-related income during that twelve-month period.

The structural mechanics of this wealth transfer reveal a precise inverse relationship: as Trump family members and the family enterprises accumulated $2.3 billion in profits, outside investors who purchased these same crypto assets experienced approximately $2.3 billion in aggregate losses. This correspondence is not coincidental but rather reflects a business model designed to capture investor capital through promoted offerings while the family retains ownership stakes and revenue participation agreements that insulate them from downside risk. The timing of these ventures coincided with Trump's reelection and his administration's subsequent dismantling of crypto regulatory frameworks, enabling promotion of these assets without the compliance constraints that previously governed such offerings.

The retail investor experience diverges sharply from the family's outcome. Bitcoin surged to record highs following Trump's reelection in late 2024, attracting waves of new retail participants, many motivated by Trump's public endorsement of crypto assets and his own involvement in the space. However, by mid-2025, Bitcoin had surrendered all gains accrued since the reelection period, leaving late-entry retail traders with significant losses. This pattern reflects the classic dynamics of retail-driven asset bubbles where promotional activity drives price appreciation benefiting early insiders, followed by inevitable correction that impairs retail participants who entered during peak enthusiasm.

Trump's position as both a political figure with substantial regulatory influence and a crypto entrepreneur created a unique value extraction opportunity. By simultaneously reducing crypto oversight through executive action while promoting his family's digital asset offerings to his political base, Trump leveraged official authority to benefit private financial interests. The World Liberty Financial venture exemplifies this dynamic, offering governance tokens and other products directly to retail supporters who viewed Trump's involvement as both endorsement and assurance of legitimacy—neither of which protected investors from subsequent losses.

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Sources

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AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Politico Trump cashed in big on crypto. Trump-loving crypto traders are still struggling.