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Trump family is making billions on crypto. Their investors are losing money : Here & Now Anytime

Reported by Npr
Jul 9, 2026· 2 min read
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Key Takeaways
  • • President Trump and his family have accumulated approximately $2.3 billion in profits from cryptocurrency ventures, including World Liberty Financial and the $TRUMP memecoin, with minimal downside risk exposure.
  • • Nearly 1 million investors have lost a combined $3.8 billion purchasing Trump-linked cryptocurrencies through June 2026, representing a near-total correlation between Trump family gains and retail investor losses.
  • • The $TRUMP memecoin experienced a catastrophic valuation collapse from a peak $15 billion market capitalization to $400 million, wiping out substantial investor capital while Trump family principals retained profits from early positions and token issuance.
  • • Trump family members reported over $1 billion in cryptocurrency-related windfalls on financial disclosures, stemming largely from their controlling interests in crypto ventures rather than public market appreciation.
  • • The disparity reflects a structural misalignment of incentives in Trump-affiliated crypto projects, where family insiders captured value through token creation and early liquidation while external investors absorbed downside exposure.
Summary
President Trump and members of his family have generated approximately $2.3 billion in profits from cryptocurrency industry involvement, while concurrent investor losses in Trump-linked digital asset ventures total $3.8 billion as of June 30, 2026, according to Reuters reporter Michelle Conlin's analysis. The Trump family's gains stem primarily from controlling positions in cryptocurrency projects rather than appreciation in publicly traded assets, creating a structural disconnect between insider profitability and retail investor outcomes.

The $TRUMP memecoin exemplifies this dynamic. The token achieved a $15 billion market valuation at launch before collapsing to $400 million, representing a 97% decline in value. Nearly 1 million retail investors purchased the cryptocurrency, collectively sustaining $3.81 billion in losses through the end of June 2026. Trump family principals, through early positioning and token issuance mechanisms, retained profitability despite the underlying asset's deterioration, insulating themselves from downside exposure that external investors absorbed.

Trump family cryptocurrency activities expanded across multiple ventures beyond the memecoin. World Liberty Financial and related projects contributed substantially to reported family windfalls exceeding $1 billion in disclosed cryptocurrency gains. These initiatives were structured to transfer value to family principals through mechanisms including token allocation, founder rewards, and liquidation rights—arrangements that provided capital upside separation from market performance.

The pattern reflects minimal-to-no downside risk for Trump family participants despite significant losses for external investors. While retail purchasers experienced paper and realized losses totaling billions, insider participants extracted value through structural advantages embedded in project design. This asymmetry raises questions regarding market structure, information distribution, and the alignment of incentives in retail-oriented cryptocurrency offerings affiliated with high-profile individuals.

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Sources

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AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Npr Trump family is making billions on crypto. Their investors are losing money : Here & Now Anytime