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XRP falls 60% while Bitwise highlights HYPE as crypto's most undervalued asset amid shifting investor focus.

Reported by Pluang
May 29, 2026· 3 min read
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Key Takeaways
  • • XRP has declined 60% from its July 2025 peak despite positive catalysts including an SEC settlement and new partnership announcements, signaling persistent headwinds in investor sentiment despite regulatory clarity.
  • • Bitwise CIO Matt Hougan identifies HYPE as the most undervalued cryptocurrency asset, citing strong ETF inflows and a deflationary buyback mechanism as key drivers of value capture compared to legacy crypto assets.
  • • The crypto market is experiencing a structural shift toward "Gen 2" tokens with clearer regulatory frameworks and explicit value-capture mechanisms, marking a potential new investment cycle distinct from previous crypto narratives.
  • • CME Group's launch of 24/7 cryptocurrency futures trading—including XRP and ADA contracts—expands institutional market access and aligns derivatives trading hours with blockchain networks' continuous operation.
  • • Morgan Stanley's Q1 2026 SEC filing disclosed holdings in two XRP-linked ETFs (1,700 shares of Volatility Shares XRP ETF and 100 shares of Grayscale XRP ETF), indicating emerging institutional adoption despite volatile price action.
Summary
XRP has experienced significant underperformance, declining 60% from its July 2025 peak despite positive developments in the regulatory and partnership landscape. The asset's weakness persists despite the SEC settlement that had been expected to provide tailwinds for Ripple's business and XRP holders. This disconnect between fundamental improvements and price performance reflects a broader shift in crypto investor sentiment and allocation priorities.

The cryptocurrency market is entering a new phase characterized by investor apathy and selective capital deployment. According to Bitwise CIO Matt Hougan, the market is now favoring assets with explicit value-capture mechanisms and regulatory clarity. Hougan identified HYPE as the most mispriced cryptocurrency asset, highlighting strong ETF inflows and a unique deflationary buyback structure as key differentiators. This assessment signals a departure from earlier crypto investment theses that centered on pure adoption or network effects, favoring instead tokens with tokenomic structures similar to equity-like value accrual.

The emergence of "Gen 2" tokens reflects changing institutional preferences within an evolving regulatory environment. Rather than viewing crypto as a monolithic asset class, sophisticated investors are increasingly segmenting holdings based on legal frameworks and economic models. XRP, despite positive regulatory developments, appears to be losing relative appeal as capital rotates toward newer assets perceived to offer clearer economic incentives and stronger deflationary mechanics.

Institutional infrastructure continues to develop alongside market sentiment shifts. CME Group's introduction of 24/7 cryptocurrency futures and options trading—including contracts for XRP and Cardano (ADA)—represents a significant expansion of market access for institutions. Concurrently, Morgan Stanley disclosed holdings in two XRP-linked ETFs in its Q1 2026 SEC filing, including 1,700 shares of the Volatility Shares XRP ETF and 100 shares of the Grayscale XRP ETF, signaling selective institutional participation in XRP exposure through structured products rather than direct holdings.

The current market dynamic suggests a bifurcation between legacy crypto assets benefiting from regulatory clarity and newer tokens capturing investor interest through superior tokenomic design and buyback mechanisms. XRP's 60% decline from peak levels, juxtaposed against institutional ETF infrastructure development and positive regulatory milestones, underscores the market's focus on supply-side dynamics and explicit value capture rather than regulatory arbitrage alone.

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Sources

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Pluang XRP falls 60% while Bitwise highlights HYPE as crypto's most undervalued asset amid shifting investor focus.