Key Takeaways
- • Marc Greenberg, CFA, a forty-year hedge fund research executive, has launched Greener Pastures, a firm advising long/short funds on research management and talent development, which it says has no direct competitors.
- • Greener Pastures targets hedge funds managing $500 million to $3 billion in assets, a segment it says lacks the internal research and talent capabilities of the largest managers.
- • The firm offers three service areas: talent management, professional development, and research management.
- • Greenberg also launched a Substack product, "The Long and the Short of It," to supplement the firm's advisory work.
Summary
Marc Greenberg, CFA, has launched Greener Pastures, a New York-based advisory firm that aims to help long/short hedge funds optimize their research departments and investment professionals, according to a Business Wire announcement dated September 5, 2024. Greenberg, a forty-year hedge fund research executive, previously served as Director of Research and Professional Development at Point72 Asset Management, where he created the Point72 Idea Lab, which he describes as a quantamental research initiative. He says that while many firms exist to source talent, none advise funds on growing the capabilities of their investment staff or building repeatable, sustainable research processes.
Greenberg said the firm targets hedge funds managing $500 million to $3 billion, which he believes often lack the research infrastructure of the largest managers. He added that the firm is positioned to help such funds as they weigh how to use artificial intelligence and machine learning to augment human capital. Greener Pastures says it is the first firm to offer these services to the long/short fund industry.
The firm lists three areas of expertise. Talent Management involves identifying talent gaps, building talent funnels, evaluating recruiting outcomes, and establishing career path trajectories; the firm states it is not a search firm. Professional Development covers identifying high-potential internal performers, defining key performance indicators, building core skills tools, creating review processes, designing compensation systems, and building career paths, with the aim of reducing costly external hires. Research Management focuses on managing research budgets, allocating resources, and evaluating sell-side and alternative data relationships to improve investment signals.
Greenberg's background includes buy-side analyst and portfolio manager roles, followed by ten years on the sell side as an Institutional Investor-ranked senior analyst and co-head of associates at Deutsche Bank. He helped launch Cinctive Capital, which grew to over $1 billion in assets under management, and most recently served as Director of Research at J. Goldman & Co. The firm also launched a Substack publication, "The Long and the Short of It," to provide supplementary advice.
Greenberg said the firm targets hedge funds managing $500 million to $3 billion, which he believes often lack the research infrastructure of the largest managers. He added that the firm is positioned to help such funds as they weigh how to use artificial intelligence and machine learning to augment human capital. Greener Pastures says it is the first firm to offer these services to the long/short fund industry.
The firm lists three areas of expertise. Talent Management involves identifying talent gaps, building talent funnels, evaluating recruiting outcomes, and establishing career path trajectories; the firm states it is not a search firm. Professional Development covers identifying high-potential internal performers, defining key performance indicators, building core skills tools, creating review processes, designing compensation systems, and building career paths, with the aim of reducing costly external hires. Research Management focuses on managing research budgets, allocating resources, and evaluating sell-side and alternative data relationships to improve investment signals.
Greenberg's background includes buy-side analyst and portfolio manager roles, followed by ten years on the sell side as an Institutional Investor-ranked senior analyst and co-head of associates at Deutsche Bank. He helped launch Cinctive Capital, which grew to over $1 billion in assets under management, and most recently served as Director of Research at J. Goldman & Co. The firm also launched a Substack publication, "The Long and the Short of It," to provide supplementary advice.
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